The Enterprise Event Management Blog

How to Overcome the Challenges of Event Mobile Apps

Today’s event attendees expect a lot. They expect to be able to find event-related information quickly and easily, and connect with other participants throughout the course of the event. They …

How to Easily Configure and Deploy Mobile Apps for All Your Events

You know you need to have a mobile component to your events (your attendees will have at least one device in their hands), but what options are available? How much …

How Did One Event Make 13,000 Face-to-Face Business Meetings Happen?

Certain’s appointment matching and scheduling technologies have been hard at work facilitating more than 13,000 face-to-face business meetings between participants of the AIBTM Exhibition in Orlando this week. The Americas …

Using Attendee Data from Events to Drive the Buyer’s Journey [Infographic]

Today’s marketers are looking to create a more complete and accurate picture of each prospect and customer. With a more complete picture, marketers can more effectively tailor sales and marketing …

When Marketing is about “Conversations, not Campaigns,” Events Matter

Brian Kardon, CMO Lattice Engines, recently produced a nice summary of a discussion panel he moderated at the Market Marketing Nation, titled, “The CMO Revolution: From Focused Expert to Empowered …

7 Ways to Improve Sales & Marketing with Data from Events

Through events—especially larger and more complex multi-session events, such as user conferences—companies can build deep meaningful attendee profiles while measuring engagement and gauging interests effectively. Today, the event technology used …

4 Steps to Transform the Check-In Experience

Announcing the integration of the Certain platform with Certain Check In Easy, the leading mobile app that a simple and quick way to check in attendees. This integration provides Certain …

How to Choose the Right Event Management Platform for Your User Conference

User conferences are designed to provide companies with unique opportunities to stay engaged with prospects and customers in a more intimate setting. By establishing stronger, more personal partnerships with people, …

How to Create Events that Cultivate Promoters

Promoters are powerful people. So powerful, in fact, that the measurement of customers-to-promoters has been correlated to long-term revenue growth. The concept of promoters is popularized by Bain and Satmetrix …

Why Events Need to Be Tied to Marketing Automation

Why marketing automation? Marketing relies on tools to match a company’s products and services to prospects and customers. The more information you possess on these individuals, the better chance you …

Taking Your User Conference Beyond the Basics

In many circles, a key indicator of an organization’s success is its ability to support a user conference. The user conference is a highly-visible event that reflects on your organization’s …

11 Must-Have Tools for User Conference Success

As a user conference organizer, you face many challenges in satisfying the diverse needs of attendees, sponsors, and partners, while meeting your organization’s business goals. The right technology is essential. …