San Francisco, CA and Brisbane, Australia - May 5, 2010 - Aberdeen Group announced this week the release of its latest SMM report this week, “Strategic Meetings Management: The Evolution of the Modern Strategic Meetings Management Program.” The study tracks the evolution of new SMM programs and offers metrics to successfully assess and manage this important aspect of business spending. Some important findings are that “enterprises are failing to manage two critical areas of the meetings and events lifecycle: policy creation / enforcement and data analysis / reporting. However, even with these two gaps, over half (56%) believe that their SMMPs can drive value to other business areas and to the overall company.” Certain was a sponsor of this Aberdeen Group study, as part of its investment in the field as an SMM solution provider.

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