October 4th, 2010- Certain Software has unveiled version 6.0 of its Certain Meetings suite of SaaS-based meeting and event management applications, which company executives say delivers two key components: instant mobilization and digital marketing. The enhanced platform features Certain Mobile, a web-based application that provides real-time information to attendees via their mobile devices, plus new marketing capabilities that capitalize on viral marketing (e.g., e-mail, Twitter, Facebook, LinkedIn), and analysis of the results through Google Analytics.

The result, says CEO PeterMicciche, is a meeting management system that reaches the entire “events ecosystem” (C-level executives, meeting planners, attendees and sponsors) and also delivers a measure of the meeting’s ROI “in terms of time and resources as well as money.” ...