Leading Event Management Software provides seamless Travel Integration for Meetings and Events
SAN FRANCISCO, CA – June 23, 2009 – Certain Software® and Pathable® have partnered to provide the first seamlessly integrated online registration and social networking experience designed exclusively for the meetings and events industry. Certain Software, the leading event management software solution, and Pathable, the foremost social networking application, have joined forces to provide meeting and event planners a fully-integrated social networking tool for their attendees. The partnership leverages the online event registration database allowing attendees to collaborate well in advance of a conference or event. The direct connection between Certain Software and Pathable enables a seamless workflow for meeting planners and event organizers to maximize the networking value of their events through attendee collaboration using Pathable’s social networking interface.
“Online social networks are a critical component of any successful meeting,” according to Brett Weigl, Director of Product Management at Certain Software. “Using the sophisticated attendee profile data that can be collected during the registration process in Certain Meetings®, meeting planners can increase the value of events several times over by starting a social network on Pathable for their attendees.”
Social Networking offers the ability for event attendees to collaborate based on shared interests, participate in forums, communicate prior to the event, construct a personalized agenda for the event and follow feeds of fellow attendees on Twitter, Facebook and blogs.
“Meetings have always been about building personal relationships. Pathable communities help make those valuable connections far easier and less reliant on chance. Before, during, and after the event, Pathable’s tools facilitate quality connections and in-person meetings,” said Jordan Schwartz, CEO of Pathable. “By integrating directly into Certain's end-to-end meeting management and online registration process, participation becomes a natural, effortless part of the attendee experience."
About Pathable
Pathable is the leading provider of social networking software for conferences and events. Pathable’s easy-to-use community and social network embeds directly into an event's existing website, helping attendees and sponsors connect before and after the event. While iPhone and Blackberry interfaces carry the experience to the face-to-face meeting, Pathable integrates with other popular social networking services such as Twitter, Facebook, LinkedIn and blogs to create a dynamic, open experience. Based in Seattle, Pathable serves events around the world.