Join Certain's VP of Marketing, Betsy Zikakis, as she explores the role of events in the revenue cycle and how to deliver more productive attendee experiences that increase pipeline velocity. Personalized event experiences let marketers meet empowered customers where they are in the buying process, guide them to the right sessions, activities and social networks, and connect them with other event participants to help them more rapidly progress through the buying process. Personalized event experiences can also cultivate influencer and customer enthusiasts, turning detractors or passive customers into active promoters.
In this webinar, you will discover:
And, you'll see a live example of a user conference delivering personalized event experiences. Afterward, you'll go behind the event and see how it was configured using Certain’s Personalized Events Solution.
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