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4 Steps to Transform the Check-In Experience

CERTAIN BLOG - 4 Steps to Transform the Check-In Experience
Announcing the integration of the Certain platform with Certain Check In Easy, the leading mobile app that a simple and quick way to check in attendees. This integration provides Certain customers a direct connection with Check In Easy to transform event check-ins by providing a more efficient process for event organizers and staff, and a great first impression for event attendees. The check-in…
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How to Choose the Right Event Management Platform for Your User Conference

CERTAIN BLOG - How to Choose the Right Event Management Platform for Your User Conference
User conferences are designed to provide companies with unique opportunities to stay engaged with prospects and customers in a more intimate setting. By establishing stronger, more personal partnerships with people, companies can assist prospects in gaining firsthand knowledge of products and move them more efficiently along the buying cycle. Technology plays a key role in the management of you…
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How to Create Events that Cultivate Promoters

CERTAIN BLOG - How to Create Events that Cultivate Promoters
February 12, 2014  | 
Promoters are powerful people. So powerful, in fact, that the measurement of customers-to-promoters has been correlated to long-term revenue growth. The concept of promoters is popularized by Bain and Satmetrix through the measurement of a company’s Net Promoter Score (NPS), which is reflected by the percentage of customers who are highly likely to recommend a company to their friends and c…
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Key Takeaways from REVTalks 2014

CERTAIN BLOG - Key Takeaways from REVTalks 2014
February 07, 2014  |  REVTalks, conferences, marketing management
This week I attended RevTalks, Pedowitz’s first conference bringing together marketers that are focused on driving revenue (of course that is all of us). The conference addressed the six key themes highlighted in Debbie Qaqish’s book, Rise of Revenue Marketer: Change Management, Sales and Marketing Alignment, ROI and Data, Globalization, Organizations and Talent Optimization, and Stra…
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Why Events Need to Be Tied to Marketing Automation

CERTAIN BLOG - Why Events Need to Be Tied to Marketing Automation
February 04, 2014  |  event management, marketing automation
Why marketing automation? Marketing relies on tools to match a company’s products and services to prospects and customers. The more information you possess on these individuals, the better chance you have of targeting your marketing efforts towards the right buyer at the right time as they proceed through the sales cycle. This process has become more sophisticated through the use of tech…
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How To Tell If Your Event is Missing the Boat

CERTAIN BLOG - How To Tell If Your Event is Missing the Boat
Whether hosting a conference, corporate party, or VIP function, your events are important to your business. They bring forth connection building, branding, and revenue opportunities. So, now the question is, “are you keeping up with the tide or is your event missing the boat completely?” Are you failing to make a positive first impression at check-in? Your check-in process is the …
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Certain Inc. Appoints New Vice President to Drive Strategic Product Development

January 20, 2014  | 
SAN FRANCISCO, Calif. (Jan. 21, 2014) – Certain Inc. today announced it has appointed David Burton as vice president of product development and cloud operations. Previously, Burton spent eight years at Oracle, where he was the senior director of Oracle Applications Labs, responsible for all Marketing and Engineering systems used internally, including marketing automation, event management an…
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Top 5 Event Trends for 2014

CERTAIN BLOG - Top 5 Event Trends for 2014
2014 is here and as January rolls out so are the predictions for what this year will bring for event management. Take a look at these top 5 event management “trends to watch” in 2014. The trends will focus on the integration of event and marketing technology to improve attendee engagement and business results. 1. Events will become a major player in the revenue cycle Organizations …
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Taking Your User Conference Beyond the Basics

CERTAIN BLOG - Taking Your User Conference Beyond the Basics
In many circles, a key indicator of an organization’s success is its ability to support a user conference. The user conference is a highly-visible event that reflects on your organization’s brand and reputation while providing a basis for engaging customers and prospects through unique opportunities that allow for firsthand product insight and understanding. When executed correctly,…
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11 Must-Have Tools for User Conference Success

CERTAIN BLOG - 11 Must-Have Tools for User Conference Success
As a user conference organizer, you face many challenges in satisfying the diverse needs of attendees, sponsors, and partners, while meeting your organization’s business goals. The right technology is essential. No matter how sophisticated your event, there are several basic tools that will drive your success. These technologies can be broken out into four overarching areas: Management, Engag…
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