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Certain Selected as a Revvie Awards Finalist

CERTAIN BLOG - Certain Selected as a Revvie Awards Finalist
We are excited that we were selected as a finalist for the Revvie Awards at this year's Marketo Marketing Nation Summit. Marketo’s annual Revvie Awards recognize and celebrate innovation across the “Marketo Nation,” the customers and partners who are using Marketo to “push the status quo and break away from the competition.” This year, we were recognized for our innovation in integrating…
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7 Ways to Improve Sales & Marketing with Data from Events

CERTAIN BLOG - 7 Ways to Improve Sales & Marketing with Data from Events
  Through events—especially larger and more complex multi-session events, such as user conferences—companies can build deep meaningful attendee profiles while measuring engagement and gauging interests effectively. Today, the event technology used to create attendee profiles and assign engagement scores provides an even deeper insight by translating captured behaviors into int…
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The Role of Mobile App Solutions for Events

CERTAIN BLOG - The Role of Mobile App Solutions for Events
Events create unique opportunities for companies to connect with their current and future customers through face-to-face dialogues that are hard to replicate in the “real world.” As a result, events have become extremely valuable to organizations and you, as a marketer, must continually look for ways to keep your stakeholders engaged and involved. One strategy that will set you apar…
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4 Steps to Transform the Check-In Experience

CERTAIN BLOG - 4 Steps to Transform the Check-In Experience
Announcing the integration of the Certain platform with Certain Check In Easy, the leading mobile app that a simple and quick way to check in attendees. This integration provides Certain customers a direct connection with Check In Easy to transform event check-ins by providing a more efficient process for event organizers and staff, and a great first impression for event attendees. The check-in…
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How to Choose the Right Event Management Platform for Your User Conference

CERTAIN BLOG - How to Choose the Right Event Management Platform for Your User Conference
User conferences are designed to provide companies with unique opportunities to stay engaged with prospects and customers in a more intimate setting. By establishing stronger, more personal partnerships with people, companies can assist prospects in gaining firsthand knowledge of products and move them more efficiently along the buying cycle. Technology plays a key role in the management of you…
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How to Create Events that Cultivate Promoters

CERTAIN BLOG - How to Create Events that Cultivate Promoters
February 12, 2014  | 
Promoters are powerful people. So powerful, in fact, that the measurement of customers-to-promoters has been correlated to long-term revenue growth. The concept of promoters is popularized by Bain and Satmetrix through the measurement of a company’s Net Promoter Score (NPS), which is reflected by the percentage of customers who are highly likely to recommend a company to their friends and c…
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Key Takeaways from REVTalks 2014

CERTAIN BLOG - Key Takeaways from REVTalks 2014
February 07, 2014  |  REVTalks, conferences, marketing management
This week I attended RevTalks, Pedowitz’s first conference bringing together marketers that are focused on driving revenue (of course that is all of us). The conference addressed the six key themes highlighted in Debbie Qaqish’s book, Rise of Revenue Marketer: Change Management, Sales and Marketing Alignment, ROI and Data, Globalization, Organizations and Talent Optimization, and Stra…
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Why Events Need to Be Tied to Marketing Automation

CERTAIN BLOG - Why Events Need to Be Tied to Marketing Automation
February 04, 2014  |  event management, marketing automation
Why marketing automation? Marketing relies on tools to match a company’s products and services to prospects and customers. The more information you possess on these individuals, the better chance you have of targeting your marketing efforts towards the right buyer at the right time as they proceed through the sales cycle. This process has become more sophisticated through the use of tech…
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How To Tell If Your Event is Missing the Boat

CERTAIN BLOG - How To Tell If Your Event is Missing the Boat
Whether hosting a conference, corporate party, or VIP function, your events are important to your business. They bring forth connection building, branding, and revenue opportunities. So, now the question is, “are you keeping up with the tide or is your event missing the boat completely?” Are you failing to make a positive first impression at check-in? Your check-in process is the …
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Certain Inc. Appoints New Vice President to Drive Strategic Product Development

January 20, 2014  | 
SAN FRANCISCO, Calif. (Jan. 21, 2014) – Certain Inc. today announced it has appointed David Burton as vice president of product development and cloud operations. Previously, Burton spent eight years at Oracle, where he was the senior director of Oracle Applications Labs, responsible for all Marketing and Engineering systems used internally, including marketing automation, event management an…
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