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How to Easily Configure and Deploy Mobile Apps for All Your Events

CERTAIN BLOG - How to Easily Configure and Deploy Mobile Apps for All Your Events
July 16, 2014  |  Mobile, mobile event app
You know you need to have a mobile component to your events (your attendees will have at least one device in their hands), but what options are available? How much time and money is involved? Will your attendees use and appreciate it? And most of all, how can you cut through the hype and get down to what really matters—what you actually need from a mobile app? Chances are you’re looki…
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How to Easily Configure and Deploy Mobile Apps for All Your Events

CERTAIN BLOG - How to Easily Configure and Deploy Mobile Apps for All Your Events
July 16, 2014  |  Mobile, mobile event app
You know you need to have a mobile component to your events (your attendees will have at least one device in their hands), but what options are available? How much time and money is involved? Will your attendees use and appreciate it? And most of all, how can you cut through the hype and get down to what really matters—what you actually need from a mobile app? Chances are you’re looking for a…
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Hitting the Road: Marketo Marketing Nation Roadshow

CERTAIN BLOG - Hitting the Road: Marketo Marketing Nation Roadshow
If increasing customer acquisition and loyalty is on your mind this summer, you won’t want to miss the Marketo Marketing Nation Roadshow, coming to a city near you. We are proud to be one of five diamond sponsors of the event, which provides marketers with best practices for customer acquisition and loyalty.   At Certain, we talk to marketers every day who are attempting to break …
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Unlocking the Power of Lead Scoring: How Marketing Automation and Event Management Work Together

CERTAIN BLOG - Unlocking the Power of Lead Scoring: How Marketing Automation and Event Management Work Together
Since our recent selection as a finalist for Marketo’s 2014 Revenue Performance Excellence Award (“Revvie”) in the Marketo Platform Innovator category we’ve had many people ask us to describe in greater detail how Certain’s platform for the marketer integrates with Marketo for greater lead intelligence. Here’s a breakdown: Intelligently-designed events. Accelerated sales cycles. …
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How Did One Event Make 13,000 Face-to-Face Business Meetings Happen?

CERTAIN BLOG - How Did One Event Make 13,000 Face-to-Face Business Meetings Happen?
June 12, 2014  | 
Certain’s appointment matching and scheduling technologies have been hard at work facilitating more than 13,000 face-to-face business meetings between participants of the AIBTM Exhibition in Orlando this week. The Americas Incentive, Business Travel & Meetings (AIBTM) Exhibition brings together professionals in the U.S. meetings and events industry. One of the defining elements of this …
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Using Attendee Data from Events to Drive the Buyer’s Journey [Infographic]

CERTAIN BLOG - Using Attendee Data from Events to Drive the Buyer’s Journey [Infographic]
Today’s marketers are looking to create a more complete and accurate picture of each prospect and customer. With a more complete picture, marketers can more effectively tailor sales and marketing activities to impact buyers’ decisions. Our latest infographic demonstrates how attendee data from events can be used to transform attendee behaviors into engagement statistics and interest…
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“It’s a Marketing First World”: What That Means for Events

CERTAIN BLOG - “It’s a Marketing First World”: What That Means for Events
Phil Fernandez, CEO of Marketo, delivered a powerful keynote during his company’s Marketing Nation Summit (#MKTGNATION14) this year. At the Summit, Fernandez reinforced his idea, and the theme of the conference: “It’s a marketing first world” and pointed out the single biggest challenge for marketers today: creating personal relationships with consumers. This challenge t…
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When Marketing is about “Conversations, not Campaigns,” Events Matter

CERTAIN BLOG - When Marketing is about “Conversations, not Campaigns,” Events Matter
Brian Kardon, CMO Lattice Engines, recently produced a nice summary of a discussion panel he moderated at the Marketo Marketing Nation, titled, “The CMO Revolution: From Focused Expert to Empowered Leader.” One of the key takeaways from the panel was the idea of “conversations, not campaigns.” The overarching idea is that customers are changing the way they buy, and mark…
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Certain Selected as a Revvie Awards Finalist

CERTAIN BLOG - Certain Selected as a Revvie Awards Finalist
We are excited that we were selected as a finalist for the Revvie Awards at this year's Marketo Marketing Nation Summit. Marketo’s annual Revvie Awards recognize and celebrate innovation across the “Marketo Nation,” the customers and partners who are using Marketo to “push the status quo and break away from the competition.” This year, we were recognized for our innov…
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7 Ways to Improve Sales & Marketing with Data from Events

CERTAIN BLOG - 7 Ways to Improve Sales & Marketing with Data from Events
  Through events—especially larger and more complex multi-session events, such as user conferences—companies can build deep meaningful attendee profiles while measuring engagement and gauging interests effectively. Today, the event technology used to create attendee profiles and assign engagement scores provides an even deeper insight by translating captured behaviors into int…
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