What does today’s CMO expect from events and how can marketing deliver?
Most marketing channels have been transformed by technology and advanced marketing practices, yet the event channel, representing 25-36% of our marketing budget, has been left behind. Discover how event management, marketing automation and CRM platforms work together to deliver rich attendee profile data across all marketing channels. As a result, marketers are able to integrate events into the revenue cycle, increase pipeline volume and velocity, and build greater customer loyalty.
The “Power of Integrated Marketing” shows you how to create more powerful B2B events and enrich the lead-to-sales process as a whole.