Email Marketing
Engage and Track Attendees with Email Campaigns that Deliver Results
Certain Email Marketing empowers organizations to attract and engage attendees before, during and after events with a robust email solution that is fully integrated with the Certain Platform. Certain Email Marketing sends emails straight from the Certain software suite – enabling meeting professionals to create and execute marketing campaigns, manage multiple lists, capture attendee preferences and review detailed response reports in a single location. Meeting professionals can now support and expand their email programs in the same comprehensive, cloud-based solution that they manage events, ensuring a consistent marketing strategy across an organization’s entire event program.
Features at a Glance
- Scalable Solution with High Deliverability
- Detailed Reports and Tracking
- Use Email Templates or HTML Editor
- CAN-SPAM Compliant
- Comprehensive List Management
SEND AND MONITOR CAMPAIGNS QUICKLY
Meeting professionals rely heavily on email campaigns to inform and communicate the benefits of an event – early and often. Certain Email Marketing supports event registration with campaigns that can be quickly created, executed and measured for success and future improvements.
- Integration with the Certain Platform means planners can easily create email lists using attendance records from previous events
- Backed by a team of deliverability experts, working with industry experts to ensure each email meets all CAN-SPAM requirements
- Refine marketing campaigns with comprehensive email reports and event intelligence available in the same, easy-to-use solution
- Salesforce integration is available – making it easy to populate and track event email campaigns with leads from Salesforce
MANAGE EMAIL LISTS WITH CONFIDENCE
Meeting professionals must constantly refine and update their email lists to ensure an optimal response to each marketing campaign. Certain Email Marketing makes list management effortless, giving event teams the ability to create new lists or leverage existing contacts. Unsubscribe reports can be easily shared with the rest of the organization for a master suppression list – ensuring good customer relations.
- Create new lists or import existing contacts, including custom fields
- Easily maintain lists with automatic unsubscribes and filters that prevents multiple sends
- Email templates enable quick campaign creation and support campaign tests, such as A/B testing
Send Consistent, Branded Email Campaigns
Organizations can ensure attendees are presented with a consistent look and feel from the first “save the date” message to the final “thank you for attending” email with Certain Email Marketing.
- Present a consistent look and feel in every email communication
- Email creation is made easy with WYSIWYG and HTML editors, merge field capabilities and campaign templates that can be copied and re-used on future campaigns
- Copy templates for marketing tests, such as A/B testing