Email Marketing

Organizations demanding a powerful communication solution for their events can handle all their permission-based email marketing needs in a single place, leveraging the deliverability and tools found in ExactTarget™. With email marketing fully integrated within the Certain Platform, meeting professionals can create and execute effective and targeted marketing campaigns.  Email marketing lets planners manage lists, create and execute a variety of email campaigns, and monitor results to improve event marketing effectiveness.

The power of integrated enterprise email marketing:

  • High deliverability rates ensure event participants receive important meeting or event information
  • Detailed reports and click-through metrics make meeting professionals more effective with their event marketing strategy
  • Email templates and custom HTML promote brand identity across all marketing touch points
  • CAN-SPAM keeps you compliant with all email communication regulations
  • Comprehensive list management facilitates easy segmentation so each attendee type can receive a message that resonates with them.

For more information on how email marketing can improve the effectiveness of your event marketing campaigns, contact sales or request a demo today.