Organizations demanding a powerful communication solution for their events can handle all their permission-based email marketing needs in a single place, leveraging the deliverability and tools found in ExactTarget™. With email marketing fully integrated within the Certain Platform, meeting professionals can create and execute effective and targeted marketing campaigns. Email marketing lets planners manage lists, create and execute a variety of email campaigns, and monitor results to improve event marketing eﬀectiveness.
The power of integrated enterprise email marketing:
- High deliverability rates ensure event participants receive important meeting or event information
- Detailed reports and click-through metrics make meeting professionals more effective with their event marketing strategy
- Email templates and custom HTML promote brand identity across all marketing touch points
- CAN-SPAM keeps you compliant with all email communication regulations
- Comprehensive list management facilitates easy segmentation so each attendee type can receive a message that resonates with them.