Event Marketing & Communications

DRIVE HIGHER PARTICIPATION AND CREATE BUZZ

Certain’s Event Marketing and Communications solutions give event marketers and meeting planners the right tools to increase attendance at events, encourage early registration, keep attendees and other participants informed, segment targeted mailing lists for invitation management, engage sponsors, and store pre-defined email templates for use in marketing campaigns and event coordination.

Features at a Glance

• Marketing Data for All Attendees, Participants, and Staff
• Attractive Invitations and other Email Communications
• Consistent Branding Throughout Communications
• Timely Reminders to Inform Attendees
• Email Templates for Later Reuse
• Integrated Tools to Manage Sponsorship Opportunities
• Mail Merge Fields for Personalized Communications
• Custom Fields for Better Audience Segmentation

Certain Software offers a full set of capabilities to marketers and meeting planners, in a cost-effective and modular platform. Certain’s Event Marketing and Communication tools allow users to:

INCREASE ATTENDANCE AND PARTICIPATION

With targeted email communication, event planners can engage their audience, encourage early response for event registration, and increase revenue.

• Create segmented marketing lists in a central address book or per event
• Send broadcast emails with personalized data, HTML graphics, and event registration details
• Include convenient registration links to make registration easy and convenient

KEEP PARTICIPANTS INFORMED

Successful events mean successful coordination. With Certain’s Event Marketing and Communication solutions, meeting and event planners can ensure all participants get the latest information, so they spend less time on the phone answering questions.

• Registrants and other participants receive automated confirmation emails
• Send reminders, cancellation notices, and document attachments such as maps, presentations, and agendas
• Store templated pre-configured communications for maximum time savings
• Email groups and individuals from event participant list or address book

LAUNCH TARGETED CAMPAIGNS

By using Certain’s Event Marketing tools, event marketers and meeting planners can communicate effectively and accurately around a campaign or in tactical communication.

• Address Book profiles store key demographic information and marketing preferences
• Segment lists using intelligent filters and marketing data as criteria
• Preview emails for accuracy prior to send

ENGAGE SPONSORS TO MAXIMIZE REVENUE

With Certain’s Sales and Sponsorship tools, event marketers can make sponsors an integral part of their event marketing strategy.

• Monitor opportunity pipeline throughout the sales process
• Configure flexible sponsor packages
• Provide more value with automatic package inclusions

MAINTAIN YOUR DISTINCTIVE BRAND

With Certain’s Event Marketing tools, web designers and marketers control the look and feel of web sites, forms, and communications with our comprehensive content management and design interface

• Incorporate graphics, font faces, and other style elements in all communications to match your event branding
• Design form and web site pages with powerful editing tools