The Certain Platform
Comprehensive Event Management Software in the Cloud
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The Certain Platform is a comprehensive event management software suite that enables organizations to easily plan, promote, manage and track events in an integrated, cloud-based solution. Certain empowers key players to work in concert toward the success of each event or meeting by bringing them together in a truly collaborative environment. Stakeholders at every level – planners, attendees, exhibitors, business sponsors and C-level executives – will maximize every dollar invested in events and realize more business value utilizing the best practices and automated tools built into the Certain Platform.
Event Management & Collaboration
The Certain Platform provides organizations with a 360-degree view of their meetings program and allows more collaboration at every level, helping organizations realize more value at each event. The on-demand technology combined with the proven capabilities found in the Certain Platform can be leveraged by event professionals to manage event schedules and suppliers, control costs, drive attendance, engage attendees and gather in-depth intelligence to improve the value of current and future meetings. When used to its fullest, the Certain Platform can become an electronic version of the Event Binder with built-in automatic best practices and triggers that make it effortless to manage tasks, projects and suppliers.
Event Marketing and Promotion
Grab and maintain your attendees’ attention early with a comprehensive marketing strategy that supports and expands each event with social networking integration and robust email marketing capabilities. Send invites and emails to potential attendees, collect preferences and survey responses in one place, while building branded registration forms and meeting websites that are customizable and easy to setup. Management of email lists and campaigns is seamless with integrated statistics and auto-unsubscribe. Social Media Marketing can be incorporated into your event, so that attendees can email a link of the meeting to their friends or tell others about the event via Twitter, LinkedIn or Facebook.
Online Registration and Attendee Management
Because it’s cloud-based, the Certain Platform is flexible, scalable and extensible – allowing organizations to easily build event websites and registrations forms that offer a personalized experience to each registrant and attendee. Planners can gather participant info, track important data, send event confirmations, and allow attendees to edit or cancel their registrations anytime. The Certain Platform supports the creation of unlimited registration pages, while user-specific login and rules can provide a tailored registration for each visitor. Planners can manage on-site check-in and logistics; and even produce badges, rosters and other reports with options that allow customization of every detail.
Collect Payments and Track Financials
The Certain Platform enables organizations to sell tickets and merchandise, as well as charge registration fees which can include automatic rollover from early bird to late registration. Process credit cards in real time or delay handling until attendee approval using the secure online payment connection with PCI Security Level 1 compliance for assured security. Other financial features help manage invoicing, taxation (including VAT/GST), and international compliance.
Deliver Events to Smartphones and Tablets
Certain Mobile easily integrates with the Certain Platform or other event software packages to provide meeting professionals with a dynamic way of engaging attendees on their mobile devices. Certain Mobile makes participants the center of the event universe with a mobile solution that delivers made-to-order content, announcements, agenda, activities and news to an attendee’s smartphone or tablet. Organizations can quickly leverage meeting information stored in their event software and combine it with attendee preferences captured during registration to deepen their involvement with a custom-built, interactive experience that automatically delivers personalized event information into the palm of their hand. Certain Mobile can be implemented with just a few clicks during event setup and no extra data entry is needed.
Certain SMM - Leverage Lesson Learned at Every Event
Certain SMM enables meeting professionals to plan and collaborate with all event stakeholders in a single location – leveraging technology to manage projects and timelines, increase visibility into costs and consistently use best practices at every event. By collaborating on events from initial proposals to attendee activity reports to analysis of meeting costs, organizations realize true business value and make more intelligent decisions with the strategic meeting management capabilities built into the Certain Platform. Budgeting and tracking, management reviews, and features to aid with legal or regulatory rules are included to help meetings comply with company guidelines and policies. Companies can ensure consistency and quality across all events with automated procedures and built-in best practices that standardize the entire event lifecycle.
Validate with Event Intelligence
The Certain Platform makes it easier for organizations to quantify the value of each meeting and their entire events program. Robust reporting enables organizations to thoroughly examine attendee profile information, participant comments in Certain Mobile, all activity in Certain Virtual, along with collecting comprehensive meeting metrics. The Results Measurement Service offered by Certain Software goes even further with event intelligence by enabling organizations to assess whether a meeting truly achieves its goals and objectives with comprehensive information gathering and in-depth data analysis. Organizations can finally accurately measure and generate concrete reports that prove the business value of any size meeting or event with Certain.
Zero Maintenance in the Cloud
The Certain Platform is cloud-based, which means there is no software or hardware to maintain and no need for backups and other IT headaches – lowering the total cost of ownership for organizations. Customers access the Certain Platform through their favorite web browser – knowing it is kept up to date and constantly monitored for reliability and performance by Certain Software. Accounts can be activated quickly and planners will be up and running in no time.
Certain’s Suite of Products includes:
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Certain Platform – the hub for all your Events Information |
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Certain Mobile – put information for your attendees right in their hands without duplicating effort |
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Certain Virtual – expand events to help more attendees network, learn, and communicate in more places and for more time |
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Certain Results Measurement Service – truly demonstrate the benefits of your events by measuring changes in attitudes, behaviors, beliefs, and intentions |
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Certain SMM – Management multiple events professionally and efficiently, by organizing requests, suppliers, budgets, calendars, and more in one place |
Resources
To learn more about The Certain Platform features, please visit the following web pages: