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CASE STUDY

Learn how Certain Software helped Henry Schein become the leader in health care products and services.

Read the Case Study

DNA 21st Century Event

DNA 21st Century EventEvent planners know better than anyone else how complex and competitive the events industry has become. This presentation pinpoints and analyzes all aspects of a successful event in today’s market. Read on to learn more about the importance of creating and optimizing budget and financials, project-managing your events, creating more attendee-specific substance, improving event promotions, managing attendees and streamlining their experience before the event, and more key elements of a great event, all of which can be accounted for with Certain’s event management software.


Event planners are well aware of the complexity and competitive nature of today’s events industry. There are many different aspects of an event that must be taken into consideration and meticulously tracked in order to guarantee success. One little mistake or overlooked item can cost you hours of time, that you certainly don’t have available, to fix.

This presentation covers all aspects of a well-planned event from budget and financials, to marketing and communications, to management needs for analysis and reporting. Read on to learn some steps you may want to implement in your event planning process and the bases you need to cover in order to ensure your event stands out as exceptional among all the others.

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