Results Measurement Service

QUANTIFY THE FULL VALUE CREATED BY YOUR EVENT

How do you start proving that an event helped the organization meet its goals? The question comes up more and more and Certain Software can help provide the answers. Satisfaction surveys answer part of the question but not all of it. With Certain Results Measurement, a service from Certain Software, you can now see the true impact and benefit from your event in terms of business value. Desired changes – in knowledge, behavior, attitudes, and skills – can be measured to show what people gained from your event. Consistent measurements of meeting results can enhance the meetings program at your organization.

FEATURES AT A GLANCE

• Four Pre and Post Meeting Survey Options
• Detailed Library of 2000+ Questions
• Measurement of 7 Core Values of Attendee Knowledge
• Detailed, Graphical Final Report
• Quantitative or Open-ended Questions
• Delivers Business Value to all Meeting Stakeholders
• Provides Guidance for Follow-on Events
• Greatly Augments Basic Satisfaction Surveys
• Award-winning Methodology Developed by Meeting Metrics

SAMPLE RESULTS

Office Supply Company: Sales increased by 10% when 98% of the dealers signed up their first annual purchase agreement at the meeting.

Financial Services Company: 93% were satisfied with the relevance of the executive presentations, and 89% said the meeting was effective in increasing their ability to compete.

Automotive Dealer Meeting: 99% of the dealers stated positive shifts in their attitudes and perceptions with overall investment intentions in the brand up 82%.

DEMONSTRATE BUSINESS VALUE

Organizations are seeking proof that event spend produces a better return than other options. By demonstrating business value rigorously, proof of the benefits of a high-quality events program can be shown and shared.

• Measure attendee knowledge improvements
• Questions tailored for organization’s goals
• Show attitude changes
• Focus on business benefit as well as attendee satisfaction

PERSUASIVE REPORTS

Often in the rush to prepare for the next event, the benefits of the just-completed event can be forgotten. A detail report ensures the outcomes are not forgotten and can be used to show improvements in later years.

• Detailed Reports on every response
• Grouped questions produce insights on high-level goals
• Graphical and table-based reports
• Integrated demographic information
• Mine full text comments for insights
• Management section backed with detail

EASY TO DEPLOY

Taking the time to execute a carefully-designed, statistically valid survey is often challenging. By taking advantage of expertise via Certain’s service, no time needs to be spent learning software. Certain experts will guide you every step of the way.

• Turnkey service
• Select question sets with expert guidance
• Certain launches and collates results
• Certain manages response rate
• Optional session planning survey