Event Management Solutions for Corporate Branding

One platform for cost control, execution, and strategy.

Corporate planners face complex challenges when managing employee and client meetings, events, user groups, conferences and training programs. The value of every meeting must be quickly realized and communicated to the different stakeholders - meeting professionals, attendees, executive sponsors, corporate executives, global meeting groups, etc. – while including information that is relevant to their various perspectives. Corporate events management departments are under pressure to justify costs by providing clear event value. Efforts to implement corporate cost control policies require a system that can manage every aspect of a meeting - face-to-face or virtual - and provide a centralized location for cost tracking, approvals, and success metrics.

Certain Software's Strategic Meetings Management solutions provide procurement and meetings professionals who are implementing a Strategic Meetings Management Program (SMMP) the ability to effectively gain control and organize meetings successfully in a corporate environment.

Certain Software’s corporate meetings solution allows organizations to quickly create, promote and manage corporate-branded events from internal meetings to customer-facing conferences, educational events, and more. Whether implementing a formal strategic meetings management program (SMMP) or just improving visibility, compliance and increasing business value of events, Certain Software’s corporate meetings solution is a great asset to any business.

Aberdeen Group released an insightful report titled "Strategic Meetings Management: The Evolution of the Modern Strategic Meetings Management Program". Read the report to learn how best-in-class companies are benefitting from their SMM investment, the best practices they implemented, and review actionable recommendations on deploying an SMMP. Click here to access a complimentary copy of the 28-page report.

Certain Software helps corporate meeting and procurement professionals:

• Implement a strategic meetings management program that controls costs and increases accountability for meetings spend.
• Extend your corporate branding and marketing messages to your meetings and events with dedicated URLs, websites, surveys and customized online registration attendee forms.
• Gain visibility into meetings spend, attendance history, and participant feedback with customized per-event reporting and cross-event consolidation reports
• Engage attendees and sponsors by mobilizing events with Certain Mobile
• Expand events into virtual and hybrid events to maximize attendance, leverage event content and control meeting spend
• Quantify and measure the value of each event, including knowledge improvement, attitude change, brand impact