Wednesday, June 4th
11:00 a.m.
Registration Open
2:00 - 5:30 p.m.
Birds of a Feather Sessions
Evoking Discussion; Inspiring Action!
I3A will kick off this year's Annual Conference on Wednesday, June 4 (2:00-5:30 p.m.) with the all-new Birds of a Feather sessions. These three consecutive one-hour sessions are designed to evoke discussion and inspire action! The Birds of a Feather sessions will be followed by the Welcome Reception and Achievement Award presentation.
Session 1: Visual Search
Moderated by Pierre Barbeau, Moblico
Mobile camera phones are increasingly being put to non-traditional photography uses such as connecting digital information with physical objects.
In its infancy at present, Visual Search entails the use of a camera phone to connect a bar code, watermark or an ordinary image to timely and pertinent information relevant to the camera phone user. In later stages, Visual Search will extend to the ubiquitous and intelligent recognition of people, places and things. Once deployed en masse, the applications for Visual Search will be virtually limitless.
Session 2: Metadata - Solutions for the Imaging Industry
Moderated by Michael Labowicz, Motorola
The industry has long needed standards for persistent, interoperable metadata that are independent of any proprietary database or image management program. Each time a digital image is opened, tagged, edited or even printed, some image data is lost. Most consumers have no idea that loss of image data is occurring, much less that it will degrade the stored memory to the point of rendering it unusable. The devil, as always, is in the details.
What can the industry do? Is developing Guidelines for Protecting and Preserving Consumer metadata the answer?
Automated tagging -- Is there a way to generate industry-wide support and cooperation for enabling automated tagging of consumers' images? How can new technologies enable the persistence of image data throughout the image workflow?
Session 3: Standards - What Have They Done for Me Lately?
Moderated by James Peyton, I3A
I3A is the central international forum for the development and advancement of open standards for the imaging industry. As an ANSI-accredited Standards Developing Organization, Secretariat for the International Organization for Standardization Technical Committee 42 (ISO/TC42) on Photography and Administrator of the USA Technical Advisory Group for this committee, I3A is well qualified in the world of formal international standardization.
I3A Standards enable and support the critical components of the imaging ecosystem. Are you involved in building the imaging ecosystem required for individual company success?
6:30 p.m.
Welcome Reception and Achievement Award Presentation
Thursday, June 5th
8:00 a.m.
Registration and Continental Breakfast
8:45 a.m.
Welcome and State of I3A
How is I3A Helping To Grow the Market?
Lisa Walker, I3A President
9:00 a.m.
The Digital Imaging Market: At a Crossroads
Ed Lee, InfoTrends, Inc.
The digital imaging market is approaching a crossroads. Imaging vendors are on the lookout for new opportunities that will inject renewed growth into the market. Do we continue straight ahead on the current traditional photography path or do we turn right towards a world of connected experiences? This opening session will present InfoTrends' view of the market and discuss potential future market directions, opportunities, and growth areas.
10:00 a.m.
Networking Break
10:30 a.m. (11MB)
Live Camera Phone Consumer Panel - Discover Fresh Perspectives and Insights on Camera Phones
Moderated by Ed Lee, InfoTrends, Inc.
Listen in as real camera phone consumers give us their perspectives on today's camera phones. Learn about how they use (or don't use) their camera phones and why. Discover their thoughts on how camera phones can be improved and what would inspire them to take (and share) more images with their camera phones.
11:30 a.m.
More of the Same and Different: Regional Photography Trends from the Consumer Perspective
Christopher Chute, IDC
The global imaging markets continue to grow at a rapid pace, with the digital camera still being the main gateway into digital photography. While early growth was centered in the U.S., Japan, and Western Europe, emerging countries like Brazil, China, Russia and others now account for the strongest growth trends. How are consumers in each region, whether it be new money in Russia, German hobbyists, young Tokyo-ites, or American soccer moms using digital photography products and services? What are the similarities and differences, and how will that change over time? Join Mr. Chute for a lively look at photography trends from the consumer perspective.
12:30 p.m.
Networking Lunch
1:45 p.m.
"Eye of the Beholder" - Can We Measure Subjective Image Quality?
Moderator: Larry Scarff, Vista Point Technologies
Panelists: Frederic Cao, DxO Labs; Jim Clark, HP; Elaine Jin, Aptina Imaging; Jonathan Phillips, Eastman Kodak Company
When a human observer views an image, a series of psychological responses is evoked, ranging from pleasure to distaste. The physical, biological and psychological processing which results in a particular human response to an image can be quantified and the resulting measurements are referred to as subjective measurements. Find out how we can take and use these measurements to predict future responses.
2:45 p.m.
Rapid Changes in Imaging Technology Require a Move to Programmable Image Processors
Nicolas Touchard, DxO Labs
As camera phone resolution increases above 3 megapixels and as the camera module form factor continues to shrink with new innovations such as wafer level optics, the traditional sensor SoC architecture is being challenged to meet both the size and image quality requirements. At the same time, the emergence of highly specialized process technology, such as back side illumination, to improve small pixel performance is causing the growing number of logic gates on the sensor chip to become a cost liability.
To complicate matters, during the time it takes for a processor to be designed and ramp to production, the ISP requirements can change several times due to new pixel and optics innovations.
In this session, we will show the divergence in requirements, where new pixels and optics technologies are being introduced more frequently and with greater change than can be accommodated by a fixed ISP on a system chip, driving the need for a programmable ISP architecture. Filling this need is a challenge however - combining high processing performance with scalability and power requirements is far beyond the capabilities of general purpose cores available today, demanding new innovative architectures.
3:30 p.m.
Networking Break
4:00 p.m.
Beyond Snapshots - Advanced Mobile Imaging Technology
Part 1: Mobile Imaging Moneymakers
Moderator: Pierre Barbeau, Moblico
Panelists: Dan Dato, SnapNow; Tim Kindberg, HP Labs; Tony Rodriguez, Digimarc
This panel discussion takes a look at making money using the imaging capabilities of camera phones for everything from visual search to purchasing goods and services.
In the past few years mobile phone imaging capabilities have gone beyond picture taking. Mobile phones are now capable of connecting a bar code, watermark or even an ordinary image to timely and pertinent information relevant to the camera phone user. In many places, the handset can now be used as an electronic wallet, capable of purchasing goods and services such as transportation and point of sale payment for consumer goods. The panel will discuss current worldwide applications and future technologies that will allow users to get information or make purchases by simply pointing a camera phone.
6:30 p.m.
Networking Reception
7:15 p.m.
Awards Dinner
Presentation of the Annual Safety Excellence Awards and an Evening with Guest Photographer Richard Sobol.
Friday, June 6th
8:30 a.m.
Registration and Continental Breakfast
9:00 a.m.
Beyond Snapshots - Advanced Mobile Imaging Technology
Part 2: Advanced Technology for Increased Safety/Security
Tony Rodriguez, Digimarc Corporation
Emerging mobile imaging technology has impacted the safety and security the general public. From GPS tracking for 911 Emergencies to face recognition for security to embedded watermarking for verification, these technologies are driving the mobile imaging industry beyond the sharing/printing of digital images.
10:00 a.m.
Color Matching by Phone?
Nina Bhatti, HP Labs
HP Labs has unveiled a research project that could help people select colors when shopping for products. The technology uses color-correcting and computer-vision algorithms that reside on HP servers. The idea, explains Nina Bhatti, principal scientist at HP Labs, is that consumers use their mobile phones to take pictures of themselves or objects, and then send these pictures to a server. Within seconds, the consumer receives a text message with a color recommendation for matching makeup to skin tone, or for finding the right paint hue for the home.
10:30 a.m.
Holographic Laser Projection Technology
Dr. Edward Buckley, Light Blue Optics Ltd.
Light Blue Optics holographic laser projection technology creates full colour, high-quality images that remain in focus at all distances. The term "holographic" refers not to the projected image, but to the method of projection. A diffraction pattern of the desired 2D image, calculated using LBO's patented holographic algorithms, is displayed on a phase-modulating Liquid Crystal on Silicon (LCOS) microdisplay. When illuminated by coherent laser light, the desired image is projected.
11:00 a.m.
Networking Break
11:15 a.m.
Wafer Level Cameras
Eric Zarakov, Tessera Technologies, Inc.
Significant advancements in embedded image processing technology, computation-based optics for focus and zoom, wafer level optics and image sensor packaging are being integrated into an entirely new class of extremely small and very low cost camera modules. Tessera is pioneering all of these developments and will demonstrate the integration of these technologies within a new class of image capture modules: Wafer Level Cameras. Wafer level cameras are produced in mass volumes through wafer level production techniques which include: wafer level optics and image sensors packaged with wafer level packaging technology. In addition to a live technology demonstration, new innovative applications for this new class of modules will be discussed and explored.
12:00 p.m.
Conference Adjourned
