Transforming Intangible Assets Into Enduring Tangible Outcomes:
Four Key Concepts for a Sustainable Competitive Advantage
Instructors:
David A. Shore, PhD, Associate Dean, Harvard University, School of Public Health
Susan Pearsall, Program Consultant, Disney Institute
Dates (Click on the date to Register)
Pricing
$2,490 per person - General pricing
$2,240 per person - Disney Institute Alumni, Government/Military, Students/Teachers, Non-Profits, Groups of three or more in the same class
The program fee for this 2-day program includes the following:
•Two Days of Interactive Sessions. The program begins at 8:00am and ends at 4:30pm on the first day. It begins at 8:00am and ends at 4pm on the second day.
•Comprehensive reference materials of program content
•Instruction co-taught by an experienced Disney Institute Consultant and a Harvard Professor
•A participant list for future networking
•A copy of David A. Shore's acclaimed book on trust and reputation, The Trust Prescription for Healthcare: Building Your Reputation with Consumers and a copy of Lee Cockerell's book, Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
Accommodations and meals are not provided as part of this program package and must be booked separately.
Program Overview
In this program, Harvard research and theory meets the proven business strategies and tactics of The Walt Disney Company to show you how to tap into the hidden reserves of your organization. The two-day experience reveals how the often overlooked value of your employees, reputation, social capital and change management can be transformed into an asset that creates a unique corporate identity, generates real value in relationships between your customers and other businesses, and leads to sweeping and enduring changes in your organizational culture. Download a more in depth course description.
Session Components:
DAY ONE
•Disney’s Chain of Excellence
•Human Capital: Workforce Engagement
•Human Capital: Power of Leadership and Vision
•Reputational Capital: Building Brand Loyalty
•Quality Service that Builds the Brand's Promise
•Social Capital: Building Trust
DAY TWO
•Social Capital: The Importance of Culture and Care
•Change Management
•The Activation Process: From Ideas to Implementation
Upon completion of the program participants will be able to:
•Build a trusted reputation and brand by leveraging intangible assets to create a competitive advantage.
•Foster trust among stakeholders
•Lead by example to improve behavior and increase productivity
•Understand why a leader’s vision for the future is critical to success
•Define and utilize customer demographics and psychographics to create a quality customer experience
•Create a supportive and caring culture with a focus on employee services and recognition
•Employ strategies to keep teams engaged and reaching new goals
•Generate increased customer loyalty
•Motivate action to ensure positive change
•Understand the value of activation in launching new initiatives and projects
Contact Us
If you have questions regarding Disney Institute open enrollment programs
or the registration process, please let us know!
Disney Institute
PO Box 10345
Lake Buena Vista, FL 32830
Phone: 407.566.1738
Fax: 407.566.1387
WDW.Event.Reservations@DisneyWorld.com
