Topics Will Include

• Strategic approach to distribution
• Design of selling systems
• Sales Management techniques
• Merchandising [POP, display and vending equipment, etc.]
• Shelf/space management
• Providing service and managing expectations
• Multi-brand management
• Introducing new products
• Local/regional marketing
• Promotion: Trade and Consumer
• Logistics
• RFID
• The physical aspects of distribution
• Use of internal information and competitive analysis
• Exploring/profiting from new channels of distribution
• Retailer perspectives and needs
• Manufacturer's breakthrough case studies