The DSD Strategies: Direct Store Deliver Distribution & Marketing Conference is targeted towards executives involved in all aspects of Direct-Store-Delivery businesses including manufacturers, distributors, retailers and suppliers for categories such as beverages, snacks, and baked goods. This could include Brand Marketer/Consumer Products, Category Manager, Corporate Management [CEO, owner, president], Management [VP], Sales Executive, Marketing Executive, Planner, Distributor, Logistics Manager, Franchisor/Franchisee, New Products Specialist, Merchandising Executive.
General Conference Information
Mission
To be the leading forum for innovative ideas in advancing the state-of-the-art in Direct-Store-Delivery distribution and marketing.
Background
As flashy national advertising campaigns grab the headlines, the reality is that sales battles for packaged beverages and foods are mostly won or lost on a local basis. Local Direct-Store-Delivery distribution and marketing strategies and tactics are just as important as brand strategy. Many of the most crucial decisions -- decisions about pricing, packaging, retail trade promotions, consumer promotions, how to organize the sales force and the distribution system, how to manage different channels of distribution, and how to discover and profit from entirely new channels are implemented at the local level. In this highly competitive environment, market share is won one customer at a time, one in-store display at a time, one truckload at a time.
Even though billions of dollars worth of products reach customers through Direct-Store-Delivery, this will be the first conference to advance the unique distribution and marketing opportunities available using this method of delivery.
Goal
Attendees will expand their knowledge of winning techniques and business arrangements to meet the challenges of getting to market effectively and efficiently through Direct-Store-Delivery. They will acquire practical marketing and distribution concepts, analytical insights, and methods to deal with critical aspects of distribution channel management required to build competitive advantage. Each attendee will gain a better understanding of the Direct-Store-Delivery process and learn how to relate more effectively with other participants in the system for higher returns.
