Using Interactive Content to Boost Event Results July 16, 2015Interactive content offers marketers a way to amplify their event activity, creating dialogues with attendees before, during, and after the event. Content formats such as quizzes, assessments, photo galleries, and ROI calculators facilitate natural and rewarding conversations that engage prospects on their terms. All the while, they capture valuable data for your marketing team – a win-win for you and your audience.