Certain launches Certain Oracle® Eloqua Edition with EventStream™, the first event automation platform allowing complete, bi-directional integration and real-time marketing from an application within Oracle Eloqua. “The real value with Certain EventStream is in delivering a better customer experience, as our marketers now have instant access to behavioral insights to have tailored conversations with our prospects […] (Read More)
Channel 9 MSDN: Certain Builds Event, Marketing Automation Solution on Windows 10
Enterprise event automation provider Certain has announced a partnership with Microsoft to build an integrated event and marketing automation solution on Windows 10. The Universal Windows app from Certain meets the needs of modern event marketers by facilitating critical event logistics while also capturing valuable attendee data. Read full story (Read More)
Meetings and Conventions: 5 Top Tech Trends
As marketing executives play an increasingly important role in corporate meetings, meetings-tech suppliers are offering more ways to integrate marketing and meetings platforms. In this regard, Certain has been ahead of the curve, having begun courting corporate marketing executives a few years ago. “Our driver was to create a tight relationship between marketing automation and […] (Read More)
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