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Certain launches Certain Oracle® Eloqua Edition with EventStream™

Certain launches Certain Oracle® Eloqua Edition with EventStream™, the first event automation platform allowing complete, bi-directional integration and real-time marketing from an application within Oracle Eloqua. “The real value with Certain EventStream is in delivering a better customer experience, as our marketers now have instant access to behavioral insights to have tailored conversations with our prospects […] (Read More)

Meetings and Conventions: 5 Top Tech Trends

As marketing executives play an increasingly important role in corporate meetings, meetings-tech suppliers are offering more ways to integrate marketing and meetings platforms. In this regard, Certain has been ahead of the curve, having begun courting corporate marketing executives a few years ago. “Our driver was to create a tight relationship between marketing automation and […] (Read More)

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