Creating a Nurture Campaign to Optimize Event Results
Running great events takes up a lot of resources. In fact, our recent survey indicated that most enterprise marketers spend at least a quarter of their budgets on events.
Running great events takes up a lot of resources. In fact, our recent survey indicated that most enterprise marketers spend at least a quarter of their budgets on events.
Now that the Spring conference season is winding down we can all take a breath and put our feet up. Or can we? The pause between the spring
A few weeks ago at the MarTech Conference in San Francisco, Scott Brinker presented the Stackie and Hackie Awards – the conference’s annual awards program for the best marketing
Throwing a big bash to generate excitement around a new company or product, especially in a crowded market is a critical component of an successful go-to-market strategy, as well as
We work with meeting planners from all over the world and they are smart, incredible people. They know how to get stuff done. In fact, we are blown away by
Need to get better results from your enterprise event? Find out how National Instruments reduced event resources by half while increasing demand by 50% after adopting Event Automation at this
Every day when I open my social channels or email, I’m barraged by news of the latest cool and innovative technology that brings us closer to complete digitization. While I
Ask a demand generation specialist about marketing tactics that will grow sales pipeline and these days they’ll likely say “events.” While events have always been an integral tool in
How do you drive breakthrough results from your events? While many companies tend to focus on everything leading up to an event like driving registrations, managing logistics and doing event
A few weeks ago, a client asked me for ideas on how to increase attendee engagement. So I started writing out a list. Several of my fellow account managers contributed
Learn the five critical steps to increase and prove event ROI.
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