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Published in External Articles category on (08/23/2013)

3 Big Ways Social Media is Changing the Face of Events

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Featured on Successful Meetings, VP of Marketing, Betsy Zikakis, reports on social media and events. It’s no secret that social media and social networking have changed the way prospects and customers uncover, research, and ultimately connect with the people and brands they want to do business with. According to Nielsen, approximately 46 percent of online users count on social media when making a purchase decision and Experian reports more than one-quarter of total U.S. internet time is spent on social networking sites. Read complete story at: Successful Meetings.

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