Author: Christine Hansen

Christine Hansen Christine Hansen is the VP of Alliances and Channels at Certain. She has more than twenty years of experience in marketing strategy, business development, strategic alliances, and solution marketing. At Certain, Christine develops and oversees all strategic alliances and channels including both Marketing Technology partners and event management Services partners.

Posts by Christine Hansen

How to Network at Dreamforce 2016

Want to learn how to network at Dreamforce 2016? With this event right around the corner, it’s important to gear up and prepare yourself so you can network effectively. Networking at events is a crucial component in meeting prospects, strengthening partner relationships, and expanding your industry knowledge. Events are excellent opportunities to accomplish these objectives. With such a large group of people who share interests in similar products and services all in one place at one time, it makes them a very efficient way for you to meet people in your field, and learn first-hand from prospects, customers, and vendors.

#MME16 Recap: Tyra Teaches Marketers How to Make Bank at Oracle Modern Marketing Experience 2016

The Oracle Modern Marketing Experience 2016 was the embodiment of an event done right, so event marketers: take notes! It was informative, it was imaginative, and most of all, it was on-brand. What does that mean? Oracle’s event showcased the talented speakers (shout-out to Tyra Banks!), panelists, and sessions that are representative of their brand values. Oracle highlighted a customer first experience, and each presenter spoke in their own voice, from Zach King's "Curiosity, Clean, Contagious" to Sears' marketing mantra of "Recognize, Remember, Relate, Recommend.” Whether you were attending a session or a keynote, the overarching message I received is that the Oracle Marketing Cloud is committed to helping its customers transform their organizations so that they can relate to their customers with authenticity. If I were to summarize the theme of the conference, it would be: Oracle realized its brand promise through excellent execution of their event and amplified their customers’ voices.

9 Events for Marketing Sharks to Kill It: The 2016 Event Marketing Calendar for Big Fish [INFOGRAPHIC]

Certain wants to help guide you with our list of top marketing events for 2016, so that you can identify other big players and swim in the big leagues.