Author: Kent Martin

Kent Martin Kent W. Martin is Certain’s Marketing and Event Coordinator. He worked in the marketing and publishing industry for ten years before becoming the Founder and Executive Director of the Oklahoma Literary Arts Alliance (OLAA) www.olaa.org. He currently works on the expansion of Certain’s event strategy, and assisting with demand generation.

Posts by Kent Martin

Top 7 Company Holiday Party Ideas for San Francisco Venues

The annual company holiday party might be viewed by your coworkers as the event of the year, while others might be doing the wallflower side-step, doing anything and everything to avoid it. For those of us on the officially sanctioned social committees, this means that we are blessed with finding the ideal venue and plan for a holiday party for partygoers of all stripes — a plan that provides enough boredom relief to minimize any regrettable shenanigans and also pleases the more discriminating trendsetters on your team.  

Planning an Enterprise Event with a Lean Mean Marketing Machine

Event planning for a software company catering to senior level marketers teaches you how to plan an event with  steely determination and unshakable optimism. Fortunately, as Certain’s Marketing and Event Coordinator, I have both. Why? The current event landscape has an incredible set of software applications that a data-driven marketer can take advantage of, not only with the planning and execution of customer events (monitored by a team of smart programmers), but also with actionable intelligence and real-time data captured at events. Event Automation software merges event management and marketing automation — it is stress relief. It is budget relief. And it is precisely what marketing teams need to deliver credible event ROI.

#MKTGPOV Twitter Chat: Increase Your Sales Pipeline and Bring Home the Bacon with Events with Matt Heinz

For the last fifteen years, Matt Heinz has developed 2 specialties: bringing home the bacon from events and perfecting his recipe for the best bacon this side of the Mississippi. Not to be a ham, but his bacon brings all the prospects to the yard, no lie. So we’re excited to be teaming up with Matt for our #MKTGPOV Twitter Chat: Increase Your Sales Pipeline and Bring Home the Bacon with Events with Matt Heinz on Thursday, February 18th, at 10 a.m. PST, 12 p.m. CST or 1:00 pm EST to talk tricks and tips for how to come up with the most delicious marketing and sales strategies that’ll entice your prospects.

Ann Handley Kicks Off Certain’s Twitter Chat Series #MKTGPOV

Join us for the launch of our Twitter Chat series! At Certain, we know that events are content—big content and Ann Handley, of @MarketingProfs fame, will be leading our Twitter Chat, giving us her tips  to creating award winning content and events.