Author: Kristen Alexander

Kristen Alexander Kristen Alexander leads Marketing at Certain including go-to-market strategy, demand generation, product marketing, and corporate communications. Kristen brings 17 years of industry experience inside Fortune 100 companies and high-growth startups to the role, in both enterprise and consumer companies.

Posts by Kristen Alexander

5 Key Takeaways — How Events are Powering Leading Marketing Teams from the SiriusDecisions Technology Exchange

I had the great pleasure last week of attending the SiriusDecisions Technology Exchange event in Austin, TX where marketing leaders from some of the world’s greatest technology companies came together to share how technology is being used across sales, marketing, and product organizations to enhance alignment and drive better business results. It’s always enlightening to hear your peers share how they are transforming their organization to meet the promise of more effective, personalized marketing that meets prospects and customers exactly where they are in their buying journey. Events, of course, are a critical part of that journey and I was excited to have two of our largest customers, Microsoft and National Instruments, share stories of how they are digitally transforming their event strategy and how they arrived at the decision to invest in this critical area of the marketing stack.