Author: Scott Ingram

Scott Ingram is the author of the book “Making Rain with Events,” and a Strategic Account Executive at Certain where he works with Enterprise clients to help them get more value from their event marketing investments. Scott is a marketing technology veteran having previously worked with Bazaarvoice, a ratings and reviews solution, and most recently Eloqua, now a part of the Oracle Marketing Cloud. When he’s not on the road working with clients and speaking, Scott lives in Austin, Texas with his wife and 2 daughters.

Posts by Scott Ingram

How to Fly the Airplane While You’re Building It: Powerful Tactics to Increase Your Event ROI

In this blog and podcast featuring Scott Ingram and Matt Heinz, learn how your sales and account management teams can be more effective at your events and increase ROI through immediate follow-up. After listening to the podcast, you can share with your team to get even more from your event investments.

How to Make Your Event Marketing Pay-Off

In this conversation with Brad Gillespie, Head of Global Marketing for SiriusDecisions, we discuss the event marketing impact of their Summits, how they use events as a platform to build relationships, fund further research and development, and even get team buy-in from the entire company by the start of their fiscal year.

How to Harness the Awesome Power of Brand Advocacy at Your Next Event

Just showing up isn’t enough if you’re looking to deliver phenomenal results from your event efforts. In our latest interview with Jim Williams, VP of Marketing at Influitive, you’ll hear real world stories of creative innovation harnessing brand advocacy that have really paid off at events like Dreamforce and SiriusDecisions.

Events: The New Starting Point of Customer Conversations

Events are so much more than a group of people being in the same place at the same time. The event experience often begins months before the physical gathering of people.

The #1 Reason People Attend Events: Thom Singer Addresses the ‘Elephant in the Room’

This Making Rain with Events interview features professional speaker, trainer, and consultant, Thom Singer, on designing events that create connections. Listen to the podcast and read the transcript here.

Joe Pulizzi Shares the Secrets of Content Marketing World Success: Interview #1 in the Making Rain with Events Series

Scott Ingram connects with Joe Pulizzi, Founder and CEO of the Content Marketing Institute, just a few days after the big Content Marketing World event for a podcast interview. Listen to the podcast and read the transcript here.

Making Rain with Events Book Now Available in Podcast Form

Take your event to the next level with tips from successful event marketers and industry leaders with Scott Ingram's Making Rain with Events podcast.