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Displaying posts from Branding category

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Published in Branding category on (11/13/2012)

Events as Brands: Creating the Experience

A Bruce Springsteen concert or E-Street cover band at the local dive bar? The epic, high-energy performances The Boss is known for can’t be truly reproduced even if “Born to Run” is being performed by lifelong devotees and talented musicians in their own right. Lauded events have an enviable reputation that sells them – you […]

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Published in Branding category on (11/07/2012)

What Is a Brand and Why Should Event Managers Care?

In the ongoing quest to increase the business value of meetings and events, marketing teams and event organizers are converging on the same playing field. Rather than having a marketing department pass the baton to the event organizer and hope the brand will be accurately reflected, event organizers are embracing the “marketing mindset” when it […]

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Published in Branding category on (09/24/2012)

How Attendees Can Leave Your Next Event More Fulfilled

Why should a businessperson or company invest their time, money, resources, and energy in your B2B event? Your immediate answer, of course, should be, “Because they leave with new connections, promising leads, and valuable information!” Wandering around a trade show or conference hopeful about making a valuable business connection in the exhibitor hall or at […]

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