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Displaying posts from Business Value category

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Blog Data Driven Results

Published in Business Value category on (03/15/2018)

Data Driven Business Results: The Key for CMO Success in the C-Suite

Executives today are facing more pressure than ever to correlate their efforts to quantifiable business results, and CMOs in particular are center stage as they gain more accountability for their initiatives. In fact, CMOs are the most likely among C-suite players to pay with their jobs when companies miss growth targets, according to a global […]

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User Conference

Published in Business Value category on (02/14/2018)

Certain Expands Support for Conference Management

Conferences are a great way to capture new leads, reinforce your brand promise, and interact with prospects and customers. They also provide ample opportunities to conduct meaningful interactions with attendees, to gather critical data, and to track valuable buying signals. Providing rich and personalized session content for your attendees has a direct correlation to event […]

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Published in Business Value category on (01/23/2018)

Enabling Our Marketing Efforts to Give Back

The month of December is widely recognized by many as the month to give. We find ourselves wanting to give to those who may be less fortunate or battling tough times. Though sometimes we get caught up in the search for the perfect Holiday gift or which cookies will be the office hit, we can […]

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