Engagement

Modern Marketing Experience: Make Every Moment Count at Your Events

Need to get better results from your enterprise event? Find out how National Instruments reduced event resources by half while increasing demand by 50% after adopting Event Automation at this Modern Marketing Experience 2017 session.

What’s Your Event App Missing?

Events play an important role in any marketing effort and a successful event means higher ROI and an increase in attendee engagement. In order for events to be successful, the right strategies and support need to be in place, whether it’s new event tech, Event Automation, or a great venue. But what’s an event’s best friend? An Event App.

Get Ahead in 2017 Instead of Making New Year’s Resolutions

Do you ever feel like coming up with New Year’s resolution ideas and making career goals actually prevents you from reaching your ideals? Think about it: how often have you created a list of what you want to accomplish in a year, only to fall utterly short. The list sits on your desk, or on a crisp piece of expensive stationary, in your best handwriting, tacked onto your cubicle wall, almost mocking your effort and commitment. Why is there such a gap between what we want to do and what we can do?

Event Swag Ideas That’ll Wow Your Prospects

Having the best swag at any event is crucial to get attendees to visit your booth and convert them into potential customers. When you attend events, you’ll notice that companies who bring  alluring swag are swarmed by attendees and companies who bring uninspired swag are ignored and fade quietly into the background. Make sure you cut through the noise at your next event by understanding what separates good swag from lackluster swag so you can bring your swag A-game!

The Ultimate Guide for Marketing Gifts

It’s the holiday season, which means you’re probably struggling to find thank you presents and thoughtful marketing gifts that show your team that you care. Last minute gift shopping is common, but the hardest part about gift shopping is finding that perfect gift that is both thoughtful and breathtaking, right?

How to Boost Marketing Engagement During the Holidays with Targeted Outreach

Are you looking to increase marketing engagement during the winter months? You’re not alone, the myth of the B2B marketing slump during the holidays is a strong misconception, when in reality, successful B2B companies often experience a holiday spike in sales if they plan properly. So how can you leverage targeted outreach, events, and marketing strategies to rake in sales before the end of your quarter?

Letters from Certain: Why We’re Thankful for Our Customers

At Certain, we believe that face-to-face events are an opportunity to connect with customers and provide personalized, tailored, and memorable attendee experiences. We wanted to thank each of you in a heartfelt way for challenging us to think outside the box, develop innovative solutions to complex problems, and take an integrative approach to marketing, sales, and customer success. But how could we say thank you in a way that was tailored to each of you?

How to Use Event Surveys for B2B Lead Generation

Did you know that utilizing event surveys is a successful technique for B2B lead generation? When used correctly, surveys can make sure that your event is a success by enabling marketers and event planners to capture attendee insights on the event. This data can be used to measure event success and leveraged for future events, helping keep attendees happy and leads generating.