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Certain Blog

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Blog Oracle MCX

Published in Chat with Certain category on (04/06/2018)

Certain, Inc. announced Gold Level Sponsorship of Modern Customer Experience

San Francisco, CA, April 6, 2018 – Certain, Inc., an Oracle Partner Network (OPN) member, announced it will be a Gold level sponsor at Modern Customer Experience 2018, Oracle’s annual conference dedicated to helping customer experience (CX) professionals advance their careers. Held in Chicago, Illinois, April 10-12 at the McCormick Place convention center, Modern Customer […]

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ABM Events Team Sport

Published in Account Based Marketing category on (02/09/2018)

ABM and Events Are a Team Sport

In a modern Account Based Marketing (ABM) strategy, gone are the days of marketing teams casting a wide net for leads, then handing them over to sales for follow-up. Instead, marketing and sales teams work together in order to ensure that quality leads amount to a quality target account list, which will drive their ABM […]

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2018 Event Predictions

Published in Engagement category on (02/01/2018)

2018 Event Predictions: Marketers Double Down on Personalization

With 2018 now in full swing, event marketers are gearing up for a new year of events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and new technologies that are driving events in the new year. Greater focus […]

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