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Displaying posts from Engagement category

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virtual events

Published in Digital Marketing category on (07/26/2021)

What Does a Smart Hybrid Event Look Like?

Now that we’ve seen the value that virtual events have added to our marketing strategies over the past year, there’s no doubt that they are here to stay (albeit, to varying degrees) . Now, as we begin to re-incorporate in-person experiences to complement virtual events, the spotlight is on the hybrid model as a go-to […] (Read More)

event mobile app

Published in Engagement category on (06/17/2020)

The Secret to Attendee-to-Attendee Engagement? An Event Mobile App.

One of the main reasons why live events have been so successful over the years is because they give people a unique opportunity to meet and network face-to-face with their peers. While this has certainly suffered in 2020 due to the absence of in-person events, there’s no reason why you can’t still encourage or facilitate […] (Read More)

ABM

Published in Account Based Marketing category on (05/20/2020)

Why ABM Should be at the Center of Your Digital Events Strategy

With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year ahead. How do you truly personalize an attendee experience when the event goes digital? And how can you offer each individual attendee some semblance of […] (Read More)

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