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Displaying posts from Engagement category

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Published in Engagement category on (06/07/2017)

Planning Great Events to Drive Customer Engagement

Now that the Spring conference season is winding down we can all take a breath and put our feet up.  Or can we?  The pause between the spring and fall conference seasons is the perfect time for savvy event marketers to take advantage of a change in the rhythm of business and the warmer weather and execute smaller, more intimate events with customers and prospects to achieve engagement. (Read More)

Published in Digital Marketing category on (05/04/2017)

What Is Real-Time Marketing and Why Do You Need It?

Although many marketers have assumed that in-person events were becoming less effective due to the digitization of the marketing profession, they’re actually becoming more effective the more marketing digitizes. How do we account for this anomaly? How do we make sense of the fact that events, which were often undervalued in the digital marketing department, have now become the new star of the digital marketing paradigm? The answer is Real-time Marketing. (Read More)

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