Events play an important role in any marketing effort and a successful event means higher ROI and an increase in attendee engagement. In order for events to be successful, the right strategies and support need to be in place, whether it’s new event tech, Event Automation, or a great venue. But what’s an event’s best friend? An Event App.
Do you ever feel like coming up with New Year’s resolution ideas and making career goals actually prevents you from reaching your ideals? Think about it: how often have you created a list of what you want to accomplish in a year, only to fall utterly short. The list sits on your desk, or on a crisp piece of expensive stationary, in your best handwriting, tacked onto your cubicle wall, almost mocking your effort and commitment. Why is there such a gap between what we want to do and what we can do?
Having the best swag at any event is crucial to get attendees to visit your booth and convert them into potential customers. When you attend events, you’ll notice that companies who bring alluring swag are swarmed by attendees and companies who bring uninspired swag are ignored and fade quietly into the background. Make sure you cut through the noise at your next event by understanding what separates good swag from lackluster swag so you can bring your swag A-game!
It’s the holiday season, which means you’re probably struggling to find thank you presents and thoughtful marketing gifts that show your team that you care. Last minute gift shopping is very common, but the hardest part about gift shopping is finding that perfect gift that is thoughtful and brings that wow factor, right?
Are you looking to increase marketing engagement during the winter months? You’re not alone, the myth of the B2B marketing slump during the holidays is a strong misconception, when in reality, successful B2B companies often experience a holiday spike in sales if they plan properly. So how can you leverage targeted outreach, events, and marketing strategies to rake in sales before the end of your quarter?
At Certain, we believe that face-to-face events are an opportunity to connect with customers and provide personalized, tailored, and memorable attendee experiences. We wanted to thank each of you in a heartfelt way for challenging us to think outside the box, develop innovative solutions to complex problems, and take an integrative approach to marketing, sales, and customer success. But how could we say thank you in a way that was tailored to each of you?
Did you know that utilizing event surveys is a successful technique for B2B lead generation? When used correctly, surveys can make sure that your event is a success by enabling marketers and event planners to capture attendee insights on the event. This data can be used to measure event success and leveraged for future events, helping keep attendees happy and leads generating.
How do lead scoring and event engagement scoring feed into the marketing and event automation ecosystem? What kind of data can you capture at events to deliver personalized follow-up, nurture your leads, and deliver Event ROI? How can you launch event marketing campaigns with event templates to streamline your event marketing workflow and scale your event program? At our Oracle Eloqua User Group, we shared top tips on engagement and lead scoring from our speakers Ali Head, Tim Schmanski, and Mike Earley. We also demonstrated how EventStream enables event marketers to launch fully-integrated event campaigns in minutes.