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Katie Martell

Published in Chat with Certain category on (03/20/2019)

Q&A with B2B Marketing Expert Katie Martell

Part One: Rabble-Rousing Brands in 2019   Every marketer is familiar with the notion of a “big idea”. Big ideas are often leveraged to drive a marketer’s strategy throughout a campaign, with the goal being to purposefully make a scene and push their brand to stand out from the rest. The outcomes of some of […]

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Published in Engagement category on (03/07/2019)

Networking in 2019: What’s Next?

In 1994, Dr. Ivan Misner, founder of Business Network International (BNI) and “Father of Modern Networking”, defined networking as “The process of developing and using your contacts to increase your business, enhance your knowledge, expand your sphere of influence or serve your community.” Nearly two decades later, he updated that definition to read: “The process of […]

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Published in Engagement category on (12/20/2018)

The Secret to Event ROI is in Pre-Booked Sales Meetings

This time last year, Certain teamed up with Heinz Marketing to check the pulse of B2B event marketing going into 2018. We heard from over 270 B2B professionals about their experiences, successes and challenges with hosted events, and from their responses two things were made very clear: importance of hosted events to companies’ success is […]

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