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Certain Blog

Displaying posts from Engagement category

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event app

Published in Engagement category on (09/19/2019)

Best Mobile Event App Use Cases, Part One: External Events

In this day and age, it is a foregone conclusion that the vast majority of interactions we have on a daily basis are done virtually, with both parties behind a screen or typing out words on digital devices. One of the great shortcomings of these types of interactions are that they are stripped of so […]

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event engagement

Published in Engagement category on (07/10/2019)

Engaging Your Audience During Peak Event Season

With the spring events season now done and dusted, event professionals everywhere are likely breathing sighs of relief knowing some of the biggest conferences of the year – like South by Southwest and Adobe Summit – are behind them. For event marketers, though, the pressure never stops. Event season peaks twice a year – in […]

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events abx

Published in Account Based Marketing category on (06/19/2019)

Incorporating Events Into Your ABX Strategy

By James Huddelston, Sr. Director of Product Marketing, Certain   With their recent launch of ABM Essentials, Marketo has highlighted the growing need for marketers to deliver the kind of account-based experiences (ABX) that both build relationships and drive business results. Combining the power of ABM and customer experience management, ABX is really the next evolution […]

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