Personalization

What Is Real-Time Marketing and Why Do You Need It?

Although many marketers have assumed that in-person events were becoming less effective due to the digitization of the marketing profession, they’re actually becoming more effective the more marketing digitizes. How do we account for this anomaly? How do we make sense of the fact that events, which were often undervalued in the digital marketing department, have now become the new star of the digital marketing paradigm? The answer is Real-time Marketing.

Get Ahead in 2017 Instead of Making New Year’s Resolutions

Do you ever feel like coming up with New Year’s resolution ideas and making career goals actually prevents you from reaching your ideals? Think about it: how often have you created a list of what you want to accomplish in a year, only to fall utterly short. The list sits on your desk, or on a crisp piece of expensive stationary, in your best handwriting, tacked onto your cubicle wall, almost mocking your effort and commitment. Why is there such a gap between what we want to do and what we can do?

Event Swag Ideas That’ll Wow Your Prospects

Having the best swag at any event is crucial to get attendees to visit your booth and convert them into potential customers. When you attend events, you’ll notice that companies who bring  alluring swag are swarmed by attendees and companies who bring uninspired swag are ignored and fade quietly into the background. Make sure you cut through the noise at your next event by understanding what separates good swag from lackluster swag so you can bring your swag A-game!

The Ultimate Guide for Marketing Gifts

It’s the holiday season, which means you’re probably struggling to find thank you presents and thoughtful marketing gifts that show your team that you care. Last minute gift shopping is common, but the hardest part about gift shopping is finding that perfect gift that is both thoughtful and breathtaking, right?

What We Learned About Lead and Engagement Scoring at Our Oracle Eloqua User Group

How do lead scoring and event engagement scoring feed into the marketing and event automation ecosystem? What kind of data can you capture at events to deliver personalized follow-up, nurture your leads, and deliver Event ROI? How can you launch event marketing campaigns with event templates to streamline your event marketing workflow and scale your event program? At our Oracle Eloqua User Group, we shared top tips on engagement and lead scoring from our speakers Ali Head, Tim Schmanski, and Mike Earley. We also demonstrated how EventStream enables event marketers to launch fully-integrated event campaigns in minutes.

How to Optimize Buyer Engagement with Personalized Lead Scoring

I just returned from Marketo Summit 2016 in Las Vegas. This wasn’t my first tour of duty, so I was pretty much expecting all of the usual suspects to deliver nuggets of wisdom—especially by marketing giants like Sanjay Dholakia, CMO of Marketo. And I wasn’t disappointed. However, I was looking for that rare session or two that is both groundbreaking and helpful. I finally found what I was looking for when  I stumbled into Jamie Gutfreund’s keynote on lead scoring, buyer engagement, and Generation Z, which was like a much-needed shot of espresso.