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Displaying posts from Event Automation category

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Gather Digital Domestic Team 2017 – UPDATED

Published in Business Value category on (12/05/2017)

Right Time, Right Team – Bolstering Next Generation Mobile Development with Gather Digital

In today’s mobile-first world, marketing and sales professionals are focused on gathering real-time data signals from the buying journey and using those insights to drive measurable business results. It’s within this context that today Certain announced the acquisition of Gather Digital, a leader in developing next generation mobile event applications for enterprises, associations and educational […] (Read More)

Discussion with laptops

Published in Event Automation category on (11/23/2017)

Crushing Event Marketing

How to Drive ROI from Events  How to Calculate Event ROI by Driving Better Results and Reducing Operational Inefficiencies  Marketing campaigns generally conclude with the same question: was it worth it from a return on investment (ROI) standpoint? What seems straightforward can often be a tricky thing to figure out. Event marketing success can be […] (Read More)

After the Event image

Published in Event Automation category on (09/29/2017)

Results-Oriented Event Planning: Before, During, and After

Part 3: Keep the Momentum Going  “Keeping momentum after the event: This is really all about connecting the event to other experiences and not letting a great experience kind of get lost,” Forrester Senior Analyst, B2B Marketing, Allison Snow. In part one and two of this three-part series, we explored the tactics that marketers can […] (Read More)

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