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Displaying posts from Event Automation category

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Published in Event Automation category on (09/14/2017)

Results-Oriented Event Planning: Before, During, and After

Part 1: Personalization “Events are a forum for driving business results all the way from the top of the funnel down through to customer success and driving additional revenue through customer,” Forrester Senior Analyst, B2B Marketing, Allison Snow. Events can be a goldmine for the sales funnel and lead-gen; but only if the means can […] (Read More)

Published in Demand Generation category on (04/28/2017)

Modern Marketing Experience 2017 Recap: How to Start Your Brand on a Path to the You-to-One Future

It’s spring again — the flowers are in bloom, the bees are buzzing, and pollen gently floats through the air. And that means it’s time for Certain’s Modern Marketing Experience 2017 (MME17) recap post. Certain’s has sponsored Modern Marketing Experience for the last three years, so this post is becoming something of a tradition for us. But covering this event is much more than a tradition. Indeed, it has become one of the most critical learning exercises for our organization. Because key learnings from this critical event have helped us to identify the subtle shifts in Oracle’s strategy and focus that will trickle down, impacting not just their customers and partners, but the marketing landscape as a whole. (Read More)

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