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Displaying posts from Event Automation category

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After the Event image

Published in Event Automation category on (09/29/2017)

Results-Oriented Event Planning: Before, During, and After

Part 3: Keep the Momentum Going  “Keeping momentum after the event: This is really all about connecting the event to other experiences and not letting a great experience kind of get lost,” Forrester Senior Analyst, B2B Marketing, Allison Snow. In part one and two of this three-part series, we explored the tactics that marketers can […] (Read More)

During the event screenshot

Published in Event Automation category on (09/22/2017)

Results-Oriented Event Planning: Before, During, and After

Part 2: Relevant and contextual experiences at events “Context drives successful engagement. B2B marketers must reach the increasingly self-directed buyer with relevant and contextual experiences,” Forrester Senior Analyst, B2B Marketing, Allison Snow. In part one of this three part series, we explored the tactics that marketers can take before an event even begins to maximize ROI. This […] (Read More)

Before the event screenshot updated

Published in Event Automation category on (09/14/2017)

Results-Oriented Event Planning: Before, During, and After

Part 1: Personalization “Events are a forum for driving business results all the way from the top of the funnel down through to customer success and driving additional revenue through customer,” Forrester Senior Analyst, B2B Marketing, Allison Snow. Events can be a goldmine for the sales funnel and lead-gen; but only if the means can […] (Read More)

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