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Certain Blog

Displaying posts from Event Automation category

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introducing_top

Published in Event Automation category on (04/19/2022)

Introducing Certain Event Intelligence

Have you ever struggled to get a clear view of your event programs and their impact on your business? Do you spend hours trying to analyze and prepare reports to prove your events ROI to management? If so, you’re not alone — 69% of marketers say that tracking ROI for events is their primary challenge […] (Read More)

data-security-blog-top

Published in Data Security category on (03/02/2022)

Prioritizing your Event Data Security

With more advances in event technology and an increase in virtual and hybrid events, marketers capture and store more attendee data than ever before.  However, with all of the advantages that the additional event data offers your organization, it also increases your vulnerability. Integration to other systems can also have implications for data security. Security […] (Read More)

ABM

Published in Account Based Marketing category on (05/20/2020)

Why ABM Should be at the Center of Your Digital Events Strategy

With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year ahead. How do you truly personalize an attendee experience when the event goes digital? And how can you offer each individual attendee some semblance of […] (Read More)

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