Skip to main content icon-grid-exampleicon-social-gplusicon-social-instagramlogo-symbolui-arrow-dropdownui-arrow-leftui-arrow-rightui-nav-closeui-icon-menu

Certain Blog

Displaying posts from Event Automation category

Filter Categories:

Blog Banner (9)

Published in Account Based Marketing category on (11/28/2018)

Your ABM Strategy Playbook for Events

While Account Based Marketing (ABM) touches several teams, departments and activities within organizations, events as a marketing channel play a particularly significant role. In fact, if you’re leaving events out of your ABM strategy, you’re missing a fundamental opportunity to move the needle for the business. Events provide sales and marketing teams with key insights […]

(Read More)

Blog Ann Handley Q&A

Published in Event Automation category on (07/17/2018)

Leveraging Tech to Create Meaningful Connections: Q&A With Ann Handley, Part 2 

In Part 1 of our Q&A series with Ann Handley, best-selling author and Chief Content Officer at MarketingProfs, we talked about the eruption of marketing technology over the past few years, and how customer expectations for events have shifted as a result. We continue the conversation with Part 2 of our series, in which Ann discusses […]

(Read More)

Blog Maximizing Events

Published in Event Automation category on (03/20/2018)

Maximizing Events: Uncovering the Gaps to Reach Event Success in 2018

In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue, and offered their insights on how companies can maximize their events in 2018.   Taking a Holistic Approach One of the […]

(Read More)

Ready to make Certain work for your events?

hero-eventstream

Personalize event experiences and provide meaningful connections that accelerate your business goals.

Get Started