Displaying posts from Event Automation category
Published in Digital Marketing category on (04/25/2019)
As B2B event professionals work to find bold and inspiring new ways to up their attendee experience game in 2019, marketers are fine-tuning their approach to driving these new ideas and tactics on the backend. For marketers, delivering the ultimate attendee experience relies on a comprehensive data strategy. It’s the data, after all, that allows […]
Published in Event Automation category on (03/21/2019)
By Jon Phillips, Vice President of Product Management With Spring events season now in full swing, Certain has announced the release of our new premier integration solution, Certain Signal. Signal simplifies what has been traditionally a complex task—setting up the right integrations to ensure that the right event data flows to the right technologies in […]
Published in Account Based Marketing category on (11/28/2018)
While Account Based Marketing (ABM) touches several teams, departments and activities within organizations, events as a marketing channel play a particularly significant role. In fact, if you’re leaving events out of your ABM strategy, you’re missing a fundamental opportunity to move the needle for the business. Events provide sales and marketing teams with key insights […]
Personalize event experiences and provide meaningful connections that accelerate your business goals.