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Displaying posts from Event Management category

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Before the event screenshot updated

Published in Event Automation category on (09/14/2017)

Results-Oriented Event Planning: Before, During, and After

Part 1: Personalization “Events are a forum for driving business results all the way from the top of the funnel down through to customer success and driving additional revenue through customer,” Forrester Senior Analyst, B2B Marketing, Allison Snow. Events can be a goldmine for the sales funnel and lead-gen; but only if the means can […] (Read More)

event lead followup

Published in Event Management category on (08/17/2017)

Certain Survey Reveals Insights Into Event Lead Follow Up

Event Lead Follow Up – What’s Working? We’re heading into that time of the year again, the Fall tech event season, when people from all over the world descend upon the Bay Area for the biggest tech conferences in the world. Dreamforce alone attracted more than 170,000 people into San Francisco last year, and with […] (Read More)

Published in Demand Generation category on (02/28/2017)

Bring Your Event Management into the 21st Century [Webinar]

Every day when I open my social channels or email, I’m barraged by news of the latest cool and innovative technology that brings us closer to complete digitization. While I am awed by how rapidly digital transformation is progressing and how much it is impacting B2B marketing, I can’t help but think that there is still one marketing program that hasn’t yet caught up—in-person events. (Read More)

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