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Certain Blog

Displaying posts from Event Management category

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Blog State of B2B Event Marketing

Published in Event Ideas category on (05/15/2018)

Key Insights from The 2018 State of B2B Event Marketing Report

In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. As a result, we received the unique insights of 271 B2B professionals from various functional areas and organizations of all sizes,  who are all decision-makers […]

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Blog Maximizing Events

Published in Event Automation category on (03/20/2018)

Maximizing Events: Uncovering the Gaps to Reach Event Success in 2018

In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue, and offered their insights on how companies can maximize their events in 2018.   Taking a Holistic Approach One of the […]

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User Conference

Published in Business Value category on (02/14/2018)

Certain Expands Support for Conference Management

Conferences are a great way to capture new leads, reinforce your brand promise, and interact with prospects and customers. They also provide ample opportunities to conduct meaningful interactions with attendees, to gather critical data, and to track valuable buying signals. Providing rich and personalized session content for your attendees has a direct correlation to event […]

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