All events—whether they be major conferences or small group dinners—require a handful of basic elements. There’s the who (your attendees, speakers, sponsors), the what (topics, themes), the when (we’ll let this one speak for itself), the where (destination, venue), and the why (business, pleasure, both?). These can be some of the most challenging pieces of […]

(Read More)

Like all good things, events have changed. Conferences are no longer just about what happens onstage; these days, event attendees expect to be entertained, wined and dined.  What goes on outside of the event – including the options available to attendees to have new experiences and build meaningful business relationships in unconventional settings – is […]

(Read More)

While Account Based Marketing (ABM) touches several teams, departments and activities within organizations, events as a marketing channel play a particularly significant role. In fact, if you’re leaving events out of your ABM strategy, you’re missing a fundamental opportunity to move the needle for the business. Events provide sales and marketing teams with key insights […]

(Read More)