Now that we’ve seen the value that virtual events have added to our marketing strategies over the past year, there’s no doubt that they are here to stay (albeit, to varying degrees) . Now, as we begin to re-incorporate in-person experiences to complement virtual events, the spotlight is on the hybrid model as a go-to […] (Read More)

Hybrid Event Planning & Execution With events going fully-digital in 2020, the prospect of re-introducing the in-person element to events is becoming an exciting (albeit a little scary) reality for planners and marketers. Though people are certainly craving that face-to-face experience, in-person gatherings will be small scale and largely local for the forceable future – and […] (Read More)

The 2020 State of Event Marketing    2020, right? When we take stock of all the disruption and adaptation that businesses have experienced this year, there is no doubt that the events industry and community are forever changed.   This summer, Certain conducted a survey in order to better understand and identify the current state of B2B […] (Read More)