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Certain Blog

Displaying posts from Event Management category

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ABM

Published in Account Based Marketing category on (05/20/2020)

Why ABM Should be at the Center of Your Digital Events Strategy

With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year ahead. How do you truly personalize an attendee experience when the event goes digital? And how can you offer each individual attendee some semblance of […]

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certain digital

Published in Demand Generation category on (05/04/2020)

Certain Launches Certain Digital: Empowering Marketers to Drive Results at Scale from Digital Events

May 04, 2020 — San Francisco, CA — Certain, the industry leader in enterprise event automation, today announced the release of Certain Digital, its newest digital events solution. With this new solution, Certain empowers marketers to deliver truly engaging experiences and connect with attendees virtually through its enterprise-grade event automation platform and seamless integrations with leading […]

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field marketing

Published in Certain Team category on (04/23/2020)

Going Digital: A Field Marketer Chronicles His First All-Digital Event

I don’t need to recap recent headlines to underscore that this is a scary and confusing time for everyone, but for in-person event marketing professionals and freelancers, you might say that this is a ‘dark night of the soul.’ Some have seen reductions in their paid hours, and some are out of work altogether. That […]

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