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Displaying posts from Event Management category

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Blog Maximizing Events

Published in Event Automation category on (03/20/2018)

Maximizing Events: Uncovering the Gaps to Reach Event Success in 2018

In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue, and offered their insights on how companies can maximize their events in 2018.   Taking a Holistic Approach One of the […]

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User Conference

Published in Business Value category on (02/14/2018)

Certain Expands Support for Conference Management

Conferences are a great way to capture new leads, reinforce your brand promise, and interact with prospects and customers. They also provide ample opportunities to conduct meaningful interactions with attendees, to gather critical data, and to track valuable buying signals. Providing rich and personalized session content for your attendees has a direct correlation to event […]

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2018 Event Predictions

Published in Engagement category on (02/01/2018)

2018 Event Predictions: Marketers Double Down on Personalization

With 2018 now in full swing, event marketers are gearing up for a new year of events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and new technologies that are driving events in the new year. Greater focus […]

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