“The Times They Are a-Changin’” and many event professionals are producing hybrid events because they are all the rage. Some of the biggest hybrid benefits ensure increased accessibility to a global audience, reduced carbon emissions, and deeper consideration of attendee health and safety.   We find that more and more event organizers want to return to in-person events while simultaneously extending their reach to the new and ever-growing […] (Read More)

The events industry is forecasting a return to in-person events as soon as this fall, but in the new age of ‘digital first’ strategies, the next chapter of in-person events will have different rules of engagement for the better. Considering the anti-climactic end to the pandemic with new COVID-19 Delta variant that have been discovered […] (Read More)

Now that we’ve seen the value that virtual events have added to our marketing strategies over the past year, there’s no doubt that they are here to stay (albeit, to varying degrees) . Now, as we begin to re-incorporate in-person experiences to complement virtual events, the spotlight is on the hybrid model as a go-to […] (Read More)