Displaying posts from Event Management category
Published in Event Management category on (07/31/2018)
With fall events planning in full swing, now is the time for marketers to reflect on the many keynotes and overarching themes that they absorbed over the 2018 spring events season. Marketing buzzwords like “martech stack,” “customer data,” and “martech ROI” were in abundance at the season’s best conferences including Marketo Summit, SiriusDecisions Summit and MarTech […]
Published in Event Ideas category on (05/15/2018)
In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. As a result, we received the unique insights of 271 B2B professionals from various functional areas and organizations of all sizes, who are all decision-makers […]
Published in Event Automation category on (03/20/2018)
In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue, and offered their insights on how companies can maximize their events in 2018. Taking a Holistic Approach One of the […]
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