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Displaying posts from Event Management category

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Published in Demand Generation category on (02/28/2017)

Bring Your Event Management into the 21st Century [Webinar]

Every day when I open my social channels or email, I’m barraged by news of the latest cool and innovative technology that brings us closer to complete digitization. While I am awed by how rapidly digital transformation is progressing and how much it is impacting B2B marketing, I can’t help but think that there is still one marketing program that hasn’t yet caught up—in-person events. (Read More)

Published in Demand Generation category on (01/19/2017)

How to Generate 900 Sales Qualified Leads Before Your Event Even Begins [Case Study]

If you’re in Demand Generation these days, chances are you’re struggling to generate leads to meet both lead quotas and revenue goals in your event program. According to HubSpot’s recent Demand Generation Benchmark Report, the “majority of companies are generating fewer than 500 leads per month” and “79% of all marketing leads never convert into sales.” For these reasons, 68% of B2B marketers say increasing the quality of leads is a top priority alongside quantity. (Read More)

Published in Demand Generation category on (01/11/2017)

EventStream: The Demand Generation Holy Grail

I’ll admit it. I’m a marketing technology geek. I’m always on the lookout for the latest cool, innovative technologies that can help my demand generation and marketing team become even more productive and successful. (Read More)

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