The event management industry is poised to transform into a world where every decision is informed, every interaction is personalized, and every event becomes an opportunity to inspire. The heartbeat
Marketing professionals recognize the vital role that events play within their overarching marketing strategy. If planned and executed right, events have the potential to easily turn into revenue-generating powerhouses. According
Today’s marketing executives need to be tech-savvy, data-driven, and agile—capable of making real-time decisions to keep up with the ever-changing consumer behavior. The adoption of marketing technology (Martech) tools has
How AI is Revolutionizing Event Management Artificial Intelligence (AI) is revolutionizing the event management industry by automating and optimizing many of the processes involved in planning events. A a recent
Your event strategy is the key to ensuring your event and events program produce successful outcomes. If executed right, strategic events have the potential to bring big results.
As technology continues to change the events industry, organizations can no longer rely on planners to handle everything. They need an event technologist to help find the right technology and
People have relied on event platforms in recent years as a means of venturing “outside” of their four walls. With the shift to virtual events, event technology became a more
Virtual and hybrid events allow organizers to extend their reach to a maximum number of attendees. The key for boosting event registration starts with early engagement with your target audience.
Virtual events will continue to remain an option due to a new distributed workforce (remote work), travel restrictions, or budget cuts. However, for many types of corporate events, there’s just
As you explore options for event management that supports your marketing goals, consider these five essential event technology features.
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