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Published in Event Management category on (09/06/2013)

B2B Branding and the Attendee Experience: Yes, It Still Matters

As much as marketers have embraced their responsibility to drive leads and revenue, that somewhat hard-to-measure goal of brand-building is still a vital marketing concern. This is as true for B2B as it is for B2C, and evidenced by the fact that some of the world’s most powerful brands, including IBM, GE, Intel, and Cisco, […] (Read More)

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