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Certain Blog

Displaying posts from Event Marketing category

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event planning

Published in Event Ideas category on (07/18/2019)

6 Keys to Event Planning Success, Part 5: Downtime

When it comes to large conferences and multi-day events, some of the most memorable offerings an event can provide are in the connections made outside of sessions. When the formality of a conference is swapped out for the face-to-face interaction that comes with an informal chat over lunch, or a shared laugh over a networking […]

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event engagement

Published in Engagement category on (07/10/2019)

Engaging Your Audience During Peak Event Season

With the spring events season now done and dusted, event professionals everywhere are likely breathing sighs of relief knowing some of the biggest conferences of the year – like South by Southwest and Adobe Summit – are behind them. For event marketers, though, the pressure never stops. Event season peaks twice a year – in […]

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events abx

Published in Account Based Marketing category on (06/19/2019)

Incorporating Events Into Your ABX Strategy

By James Huddelston, Sr. Director of Product Marketing, Certain   With their recent launch of ABM Essentials, Marketo has highlighted the growing need for marketers to deliver the kind of account-based experiences (ABX) that both build relationships and drive business results. Combining the power of ABM and customer experience management, ABX is really the next evolution […]

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