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Displaying posts from Event Spend category

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Published in Business Value category on (11/05/2014)

How to Make Sense of Attendee Data from Events

The attendee data generated from events can go a long way toward furthering your organization’s marketing and business goals. However, a hang up occurs when this data is improperly collected and fails to be put to use in the post-event sales and marketing follow up process.

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Published in Event Spend category on (02/21/2013)

Managing Event and Supplier Spend While Still Delivering More Value

Now more than ever, companies are incredibly discerning about how their event budgets are spent. In fact, a recent M&C Research survey found that 65% of meeting professionals cite tight budgets among their greatest concerns with respect to meetings in 2013, despite expecting budgets to increase. Sentiments like these illustrate the growing need to justify the […]

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