The attendee data generated from events can go a long way toward furthering your organization’s marketing and business goals. However, a hang up occurs when this data is improperly collected and fails to be put to use in the post-event sales and marketing follow up process.
Now more than ever, companies are incredibly discerning about how their event budgets are spent. In fact, a recent M&C Research survey found that 65% of meeting professionals cite tight budgets among their greatest concerns with respect to meetings in 2013, despite expecting budgets to increase. Sentiments like these illustrate the growing need to justify the […]