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Published in Demand Generation category on (06/19/2017)

Creating a Nurture Campaign to Optimize Event Results

Running great events takes up a lot of resources.  In fact, our recent survey indicated that most enterprise marketers spend at least a quarter of their budgets on events. With all that money on the line, pre-event planning is essential to ensure that event logistics go smoothly. But planning for the follow-up for all the contacts that you meet at an event is equally important. (Read More)

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