Displaying posts from Events category
Published in Engagement category on (07/10/2019)
With the spring events season now done and dusted, event professionals everywhere are likely breathing sighs of relief knowing some of the biggest conferences of the year – like South by Southwest and Adobe Summit – are behind them. For event marketers, though, the pressure never stops. Event season peaks twice a year – in […]
Published in Account Based Marketing category on (06/19/2019)
By James Huddelston, Sr. Director of Product Marketing, Certain With their recent launch of ABM Essentials, Marketo has highlighted the growing need for marketers to deliver the kind of account-based experiences (ABX) that both build relationships and drive business results. Combining the power of ABM and customer experience management, ABX is really the next evolution […]
Published in Chat with Certain category on (05/08/2019)
By Kristen Alexander, CMO | Certain Originally published in Customer Think 2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s Sapphire Now conference, to GE’s Healthymagination initiative that brought doctors on stage to […]
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