Featured on Successful Meetings, VP of Marketing, Betsy Zikakis, reports on social media and events. It’s no secret that social media and social networking have changed the way prospects and customers uncover, research, and ultimately connect with the people and brands they want to do business with. According to Nielsen, approximately 46 percent of online users […]
Featured on Marketing Profs, Patrick Cava, Marketing Manager at Certain, discusses the drivers of attendee engagement: Involvement, Commitment, and Satisfaction. Read complete story at: Marketing Profs.
The CMO’s challenge: changing buyer behavior, waning customer loyalty, and the explosion of channels. VP of Marketing, Betsy Zikakis, talks about event technology and how it can empower CMOs. Read more at CustomerThink.