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Published in Content Marketing category on (10/12/2021)

Connecting Virtual and In-Person Attendees at Hybrid Events

We find that more and more event organizers want to return to in-person events while simultaneously extending their reach to the new and ever-growing virtual audience. Recent polling shows that 60% of marketers plan to increase spending on a hybrid event model that includes both face-to-face and virtual audiences. Although hybrid corporate events offer unique marketing opportunities, they also present unique challenges.   In a […] (Read More)

Published in Content Marketing category on (09/21/2021)

Getting Ready for The Return to In-Person Events

The events industry is forecasting a return to in-person events as soon as this fall, but in the new age of ‘digital first’ strategies, the next chapter of in-person events will have different rules of engagement for the better. Considering the anti-climactic end to the pandemic with new COVID-19 Delta variant that have been discovered […] (Read More)

Published in Events category on (02/13/2021)

How to Demonstrate the Business Value of Events

While marketing and sales teams believe events bring them closer to customers, it’s important to be able to deliver clear business impact. Here are three places you can look to demonstrate the positive business impact of events. (Read More)

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