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Displaying posts from Marketing Automation category

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virtual events

Published in Account Based Marketing category on (06/03/2021)

How to Master Hybrid Event Marketing and Promotion

Now that we’re all seasoned virtual event pros, reworking our strategies for hybrid event marketing and promotion should come a bit easier, right? Well, not exactly. While all the valuable learnings of your past virtual and in-person event marketing tactics will undoubtedly come into play when planning for hybrid, there are a few additional considerations […] (Read More)

hybrid event planning

Published in Event Ideas category on (10/20/2020)

Hybrid Event Planning & Execution: A Few Critical Considerations

Hybrid Event Planning & Execution With events going fully-digital in 2020, the prospect of re-introducing the in-person element to events is becoming an exciting (albeit a little scary) reality for planners and marketers. Though people are certainly craving that face-to-face experience, in-person gatherings will be small scale and largely local for the forceable future – and […] (Read More)

ABM

Published in Account Based Marketing category on (05/20/2020)

Why ABM Should be at the Center of Your Digital Events Strategy

With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year ahead. How do you truly personalize an attendee experience when the event goes digital? And how can you offer each individual attendee some semblance of […] (Read More)

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