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Certain Blog

Displaying posts from Marketing Automation category

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Published in Event Automation category on (03/21/2019)

Introducing Certain Signal: Connecting Events to Results

By Jon Phillips, Vice President of Product Management With Spring events season now in full swing, Certain has announced the release of our new premier integration solution, Certain Signal. Signal simplifies what has been traditionally a complex task—setting up the right integrations to ensure that the right event data flows to the right technologies in […]

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Published in Event Mobile App category on (10/17/2018)

11 Practical Ideas for Your Mobile Strategy, Part 2: During the Event

In the first installment of “11 Practical Ideas for Your Mobile Strategy,” we asserted that your investment in a mobile event app would help fulfill two overriding objectives: an enhanced experience for all involved and an impressive return on investment for your organization, your sponsors and your exhibitors. We pointed out that a survey of […]

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Blog Ann Handley Q&A

Published in Event Automation category on (07/17/2018)

Leveraging Tech to Create Meaningful Connections: Q&A With Ann Handley, Part 2 

In Part 1 of our Q&A series with Ann Handley, best-selling author and Chief Content Officer at MarketingProfs, we talked about the eruption of marketing technology over the past few years, and how customer expectations for events have shifted as a result. We continue the conversation with Part 2 of our series, in which Ann discusses […]

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