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Published in Event Mobile App category on (10/17/2018)

11 Practical Ideas for Your Mobile Strategy, Part 2: During the Event

In the first installment of “11 Practical Ideas for Your Mobile Strategy,” we asserted that your investment in a mobile event app would help fulfill two overriding objectives: an enhanced experience for all involved and an impressive return on investment for your organization, your sponsors and your exhibitors. We pointed out that a survey of […]

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Blog Ann Handley Q&A

Published in Event Automation category on (07/17/2018)

Leveraging Tech to Create Meaningful Connections: Q&A With Ann Handley, Part 2 

In Part 1 of our Q&A series with Ann Handley, best-selling author and Chief Content Officer at MarketingProfs, we talked about the eruption of marketing technology over the past few years, and how customer expectations for events have shifted as a result. We continue the conversation with Part 2 of our series, in which Ann discusses […]

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Session metrics

Published in Event Mobile App category on (05/24/2018)

Session Check-in Metrics: Getting Actionable Insights from Your Events

It’s no secret that in-person events play an increasingly significant role in a company’s marketing strategy, both in terms of increasing brand awareness and maximizing pipeline. Companies are recognizing and acting on the success that events have to engage prospects, leads, and customers above and beyond other marketing channels. But with all the planning and […]

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