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Certain Blog

Displaying posts from Marketing Automation category

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Blog Ann Handley Q&A

Published in Event Automation category on (07/17/2018)

Leveraging Tech to Create Meaningful Connections: Q&A With Ann Handley, Part 2 

In Part 1 of our Q&A series with Ann Handley, best-selling author and Chief Content Officer at MarketingProfs, we talked about the eruption of marketing technology over the past few years, and how customer expectations for events have shifted as a result. We continue the conversation with Part 2 of our series, in which Ann discusses […]

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Session metrics

Published in Event Mobile App category on (05/24/2018)

Session Check-in Metrics: Getting Actionable Insights from Your Events

It’s no secret that in-person events play an increasingly significant role in a company’s marketing strategy, both in terms of increasing brand awareness and maximizing pipeline. Companies are recognizing and acting on the success that events have to engage prospects, leads, and customers above and beyond other marketing channels. But with all the planning and […]

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Blog State of B2B Event Marketing

Published in Event Ideas category on (05/15/2018)

Key Insights from The 2018 State of B2B Event Marketing Report

In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. As a result, we received the unique insights of 271 B2B professionals from various functional areas and organizations of all sizes,  who are all decision-makers […]

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