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Certain Blog

Displaying posts from Marketing Automation category

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digital events

Published in Business Value category on (03/30/2020)

Certain and ON24 Partner to Power Human Connections at Scale in Today’s Digital World

The COVID-19 pandemic is having a significant impact on people, companies and industries across the board. One area we’ve seen especially impacted is in-person events and gatherings – from the largest conferences to smaller-scale business meetings. At Certain, it’s our goal to help businesses cope with this tumultuous time, and support them in making the […]

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email marketing

Published in Event Marketing category on (02/04/2020)

How to Use Email Marketing to Drive Event Attendance in 2020

Event marketing and email marketing are two separate entities — they just happen to work incredibly well together.  When it comes to marketing your events, email is anything but outdated. In fact, it’s extremely effective. This holds even more truth in the world of B2B marketing, where email is almost always the first choice for […]

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event app

Published in Event Ideas category on (10/03/2019)

Best Mobile Event App Use Cases, Part Two: Internal Events

With events playing such a crucial role in marketing strategies today, businesses are constantly evaluating new ways to engage attendees and deliver on business outcomes. Event mobile app usage is one of the major solutions that companies are turning to to help drive these results, with the number of event planners employing an event app […]

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