Displaying posts from Marketing Automation category
Published in Event Automation category on (07/17/2018)
In Part 1 of our Q&A series with Ann Handley, best-selling author and Chief Content Officer at MarketingProfs, we talked about the eruption of marketing technology over the past few years, and how customer expectations for events have shifted as a result. We continue the conversation with Part 2 of our series, in which Ann discusses […]
Published in Event Mobile App category on (05/24/2018)
It’s no secret that in-person events play an increasingly significant role in a company’s marketing strategy, both in terms of increasing brand awareness and maximizing pipeline. Companies are recognizing and acting on the success that events have to engage prospects, leads, and customers above and beyond other marketing channels. But with all the planning and […]
Published in Event Ideas category on (05/15/2018)
In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. As a result, we received the unique insights of 271 B2B professionals from various functional areas and organizations of all sizes, who are all decision-makers […]
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