Displaying posts from Marketing Automation category
Published in Event Automation category on (03/21/2019)
By Jon Phillips, Vice President of Product Management With Spring events season now in full swing, Certain has announced the release of our new premier integration solution, Certain Signal. Signal simplifies what has been traditionally a complex task—setting up the right integrations to ensure that the right event data flows to the right technologies in […]
Published in Event Mobile App category on (10/17/2018)
In the first installment of “11 Practical Ideas for Your Mobile Strategy,” we asserted that your investment in a mobile event app would help fulfill two overriding objectives: an enhanced experience for all involved and an impressive return on investment for your organization, your sponsors and your exhibitors. We pointed out that a survey of […]
Published in Event Automation category on (07/17/2018)
In Part 1 of our Q&A series with Ann Handley, best-selling author and Chief Content Officer at MarketingProfs, we talked about the eruption of marketing technology over the past few years, and how customer expectations for events have shifted as a result. We continue the conversation with Part 2 of our series, in which Ann discusses […]
Personalize event experiences and provide meaningful connections that accelerate your business goals.