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Certain Blog

Displaying posts from Personalized Events category

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event engagement

Published in Engagement category on (07/10/2019)

Engaging Your Audience During Peak Event Season

With the spring events season now done and dusted, event professionals everywhere are likely breathing sighs of relief knowing some of the biggest conferences of the year – like South by Southwest and Adobe Summit – are behind them. For event marketers, though, the pressure never stops. Event season peaks twice a year – in […]

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Published in Chat with Certain category on (05/08/2019)

Bolder Brand Moves Start With Better Data: What’s Next for Events in 2019

By Kristen Alexander, CMO | Certain Originally published in Customer Think   2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s Sapphire Now conference, to GE’s Healthymagination initiative that brought doctors on stage to […]

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Published in Digital Marketing category on (04/25/2019)

Masters Of Data: How Rockwell’s Marketing Ops Team is Digitally Transforming Events

As B2B event professionals work to find bold and inspiring new ways to up their attendee experience game in 2019, marketers are fine-tuning their approach to driving these new ideas and tactics on the backend. For marketers, delivering the ultimate attendee experience relies on a comprehensive data strategy. It’s the data, after all, that allows […]

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