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Certain Blog

Displaying posts from Podcast category

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Published in Podcast category on (06/20/2013)

5 Minute Skinny – Gigi Gleason on Tradeshows

As event management software has become more prevalent in today’s business environment, events themselves have been transformed from a game of collecting as many business cards as possible into a venue for making valuable connections. In this edition of 5 Minute Skinny with Sue MacKimmie, she talks with Gigi Gleason, Strategic Program Director at Certain […]

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Published in Podcast category on (06/12/2013)

Brad Kofoed Podcast on MMC Partner Program

Certain Inc. Certified MMC Program offers Agencies, PCO’s, and MMCs a true partnership that provides the technology, pricing structure, support, and marketing opportunities to drive their business. In today’s business environment expertise is needed in all areas in order to stay competitive and grow. Certain Inc.’s Senior Director of Alliances, Brad Kofoed shares what the benefits […]

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Published in Podcast category on (05/14/2013)

Betsy Zikakis Podcast on Accelerating Revenue with Events

In a time when customers are in charge of the buying process, marketers must understand and deliver real value to empower customers and build lasting relationships. Certain’s own VP of Marketing, Betsy Zikakis shares insight on how her fellow CMOs and marketers can influence the buying process and revenue cycle with events. Designed well, events […]

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