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Certain Blog

Displaying posts from Sales and Marketing category

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Masters of Data 2-01

Published in Digital Marketing category on (04/25/2019)

Masters Of Data: How Rockwell’s Marketing Ops Team is Digitally Transforming Events

As B2B event professionals work to find bold and inspiring new ways to up their attendee experience game in 2019, marketers are fine-tuning their approach to driving these new ideas and tactics on the backend. For marketers, delivering the ultimate attendee experience relies on a comprehensive data strategy. It’s the data, after all, that allows […]

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event data

Published in Event Marketing category on (04/11/2019)

3 Ways to Spring Clean Your Event Data

It’s official: spring is in the air. It’s that glorious time of year when all the clutter that has built up over the months gets the much-needed attention it deserves. Whether it’s at home or the office – spring is the opportune time to refresh your space, get rid of the old and welcome the […]

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image-signal-insights

Published in Event Automation category on (03/21/2019)

Introducing Certain Signal: Connecting Events to Results

By Jon Phillips, Vice President of Product Management With Spring events season now in full swing, Certain has announced the release of our new premier integration solution, Certain Signal. Signal simplifies what has been traditionally a complex task—setting up the right integrations to ensure that the right event data flows to the right technologies in […]

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