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Displaying posts from Sales and Marketing category

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Event Metrics

Published in Business Value category on (11/07/2018)

Was It Worth It? How to Build a Strong Metrics Strategy to Measure Event Success

Marketers understand the value of events better than anyone else in the business. And yet, proving return on investment (ROI) for events continues to be a challenge. In our recent survey, nearly 70 percent of marketers agreed that tying event spend to revenue generation remains an elusive task. Oftentimes, businesses work backwards when it comes to determining […]

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Published in Event Mobile App category on (10/17/2018)

11 Practical Ideas for Your Mobile Strategy, Part 2: During the Event

In the first installment of “11 Practical Ideas for Your Mobile Strategy,” we asserted that your investment in a mobile event app would help fulfill two overriding objectives: an enhanced experience for all involved and an impressive return on investment for your organization, your sponsors and your exhibitors. We pointed out that a survey of […]

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Published in Event Marketing category on (08/23/2018)

Make Every Moment Count at Dreamforce 2018

“Every day of Dreamforce brings opportunities to join the conversation about creating equality and taking action to help do it… Daily giving-back activities give you hands-on opportunities to make an impact and help the people who need it most. Last year, we raised $1 million dollars towards ensuring that everyone has the tools needed to […]

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