Displaying posts from Sales and Marketing category
Published in Event Automation category on (07/29/2019)
Conferences come in all shapes and sizes, ranging from small gatherings with a handful of sessions to large events with hundreds or even thousands of sessions and speakers. Regardless of size, location or topic, conferences are an extremely effective way of engaging with customers and prospects on a deeper level. It’s these kind of live, […]
Published in Engagement category on (07/10/2019)
With the spring events season now done and dusted, event professionals everywhere are likely breathing sighs of relief knowing some of the biggest conferences of the year – like South by Southwest and Adobe Summit – are behind them. For event marketers, though, the pressure never stops. Event season peaks twice a year – in […]
Published in Account Based Marketing category on (06/19/2019)
By James Huddelston, Sr. Director of Product Marketing, Certain With their recent launch of ABM Essentials, Marketo has highlighted the growing need for marketers to deliver the kind of account-based experiences (ABX) that both build relationships and drive business results. Combining the power of ABM and customer experience management, ABX is really the next evolution […]
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