Displaying posts from Sales and Marketing category
Published in Business Value category on (11/07/2018)
Marketers understand the value of events better than anyone else in the business. And yet, proving return on investment (ROI) for events continues to be a challenge. In our recent survey, nearly 70 percent of marketers agreed that tying event spend to revenue generation remains an elusive task. Oftentimes, businesses work backwards when it comes to determining […]
Published in Event Mobile App category on (10/17/2018)
In the first installment of “11 Practical Ideas for Your Mobile Strategy,” we asserted that your investment in a mobile event app would help fulfill two overriding objectives: an enhanced experience for all involved and an impressive return on investment for your organization, your sponsors and your exhibitors. We pointed out that a survey of […]
Published in Event Marketing category on (08/23/2018)
“Every day of Dreamforce brings opportunities to join the conversation about creating equality and taking action to help do it… Daily giving-back activities give you hands-on opportunities to make an impact and help the people who need it most. Last year, we raised $1 million dollars towards ensuring that everyone has the tools needed to […]
Personalize event experiences and provide meaningful connections that accelerate your business goals.