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events abx

Published in Account Based Marketing category on (06/19/2019)

Incorporating Events Into Your ABX Strategy

By James Huddelston, Sr. Director of Product Marketing, Certain   With their recent launch of ABM Essentials, Marketo has highlighted the growing need for marketers to deliver the kind of account-based experiences (ABX) that both build relationships and drive business results. Combining the power of ABM and customer experience management, ABX is really the next evolution […]

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Published in Chat with Certain category on (05/08/2019)

Bolder Brand Moves Start With Better Data: What’s Next for Events in 2019

By Kristen Alexander, CMO | Certain Originally published in Customer Think   2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s Sapphire Now conference, to GE’s Healthymagination initiative that brought doctors on stage to […]

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Published in Digital Marketing category on (04/25/2019)

Masters Of Data: How Rockwell’s Marketing Ops Team is Digitally Transforming Events

As B2B event professionals work to find bold and inspiring new ways to up their attendee experience game in 2019, marketers are fine-tuning their approach to driving these new ideas and tactics on the backend. For marketers, delivering the ultimate attendee experience relies on a comprehensive data strategy. It’s the data, after all, that allows […]

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