Skip to main content icon-grid-exampleicon-social-gplusicon-social-instagramlogo-symbolui-arrow-dropdownui-arrow-leftui-arrow-rightui-nav-closeui-icon-menu

Certain Blog

Displaying posts from Sales and Marketing category

Filter Categories:

Blog Banner (42)

Published in Digital Marketing category on (02/07/2019)

Mastering the Art of Meaningful Engagement in 2019

By Kristen Alexander, CMO at Certain This blog was originally published by VMBlog.com Marketers today have the ability to communicate quick and often, with any and all customers and targets. Whether that communication happens via email, mobile, the web, ads, social media… marketers have no shortage of options when it comes to how they reach […]

(Read More)

Blog Banner (15)

Published in Engagement category on (12/20/2018)

The Secret to Event ROI is in Pre-Booked Sales Meetings

This time last year, Certain teamed up with Heinz Marketing to check the pulse of B2B event marketing going into 2018. We heard from over 270 B2B professionals about their experiences, successes and challenges with hosted events, and from their responses two things were made very clear: importance of hosted events to companies’ success is […]

(Read More)

Event Metrics

Published in Business Value category on (11/07/2018)

Was It Worth It? How to Build a Strong Metrics Strategy to Measure Event Success

Marketers understand the value of events better than anyone else in the business. And yet, proving return on investment (ROI) for events continues to be a challenge. In our recent survey, nearly 70 percent of marketers agreed that tying event spend to revenue generation remains an elusive task. Oftentimes, businesses work backwards when it comes to determining […]

(Read More)

Ready to make Certain work for your events?

hero-eventstream

Personalize event experiences and provide meaningful connections that accelerate your business goals.

Get Started