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Certain Blog

Displaying posts from Sales and Marketing category

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Blog State of B2B Event Marketing

Published in Event Ideas category on (05/15/2018)

Key Insights from The 2018 State of B2B Event Marketing Report

In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. As a result, we received the unique insights of 271 B2B professionals from various functional areas and organizations of all sizes,  who are all decision-makers […]

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Blog Sirius Decisions Summit

Published in Chat with Certain category on (05/01/2018)

SiriusDecision 2018 Summit Brings B2B’s Top Insights and Innovations to Las Vegas

On May 8th – 10th, thousands of B2B sales and marketing professionals will descend on Las Vegas for the SiriusDecisions 2018 Summit, a three-day conference taking place at the Mandalay Bay Resort. SiriusDecisions Summit is always an exciting event for the B2B community, one where the latest B2B research and insights are revealed alongside intimate […]

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Blog Oracle Survey

Published in Personalization category on (04/23/2018)

Oracle Survey Points to Personalization

Since the start of 2018, Certain has kept a close eye on the role that personalization is playing in marketing strategies, particularly in the case of events. As the year progresses, we are seeing how this need to personalize the attendee, customer, or prospect experience is not isolated strictly to marketing and sales, but should […]

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