In the first installment of “11 Practical Ideas for Your Mobile Strategy,” we asserted that your investment in a mobile event app would help fulfill two overriding objectives: an enhanced experience for all involved and an impressive return on investment for your organization, your sponsors and your exhibitors. We pointed out that a survey of […] (Read More)

Historically, event sponsors and exhibitors have suffered somewhat in the virtual event space – particularly when it comes to engaging with attendees. With the increased focus on virtual and hybrid events this year, it’s important for event professionals and marketers to consider how you can better accommodate your event sponsors’ needs. The key to ensuring […] (Read More)

For the majority event marketers, the great crash course in virtual events is now behind us – and for many, virtual events are now a permanent part of our marketing strategies. But as we explore new ways to design virtual and hybrid event experiences that capture the benefits of fully in-person events, the addition of […] (Read More)