Hybrid Event Planning & Execution With events going fully-digital in 2020, the prospect of re-introducing the in-person element to events is becoming an exciting (albeit a little scary) reality for planners and marketers. Though people are certainly craving that face-to-face experience, in-person gatherings will be small scale and largely local for the forceable future – and […]
With the recent increase in digital and hybrid events, event professionals and marketers have been faced with a number of questions as they map out their strategies for the year ahead. How do you truly personalize an attendee experience when the event goes digital? And how can you offer each individual attendee some semblance of […]
What’s your Account Based Marketing (ABM) strategy, and how would you describe the relationship between your sales and marketing teams? In CallidusCloud Study of Sales and Marketing Sentiment survey, 84% of sales and marketing teams are misaligned, which means that the majority of B2B companies do not have a symbiotic relationship. While sales and marketing teams have the same goals to generate revenue, the two are often misaligned in how they perform analysis, and measure success differently. This misalignment can create a deeper divide between the two teams, and a work environment where both teams blame each other when goals are not met. So how can an effective account based marketing (ABM) strategy help create sales and marketing alignment so that selling can feel like a team sport?