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Certain Blog

Displaying posts from Sales and Marketing category

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digital events

Published in Business Value category on (03/30/2020)

Certain and ON24 Partner to Power Human Connections at Scale in Today’s Digital World

The COVID-19 pandemic is having a significant impact on people, companies and industries across the board. One area we’ve seen especially impacted is in-person events and gatherings – from the largest conferences to smaller-scale business meetings. At Certain, it’s our goal to help businesses cope with this tumultuous time, and support them in making the […]

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email marketing

Published in Event Marketing category on (02/04/2020)

How to Use Email Marketing to Drive Event Attendance in 2020

Event marketing and email marketing are two separate entities — they just happen to work incredibly well together.  When it comes to marketing your events, email is anything but outdated. In fact, it’s extremely effective. This holds even more truth in the world of B2B marketing, where email is almost always the first choice for […]

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event marketing data

Published in Event Marketing category on (01/07/2020)

What it Means to Be a Data Savvy Event Marketer 2020

Marketing has evolved to become the voice of the customer, business strategy and growth. The CMO role itself is expanding to encompass the roles of chief experience officers, chief growth officers, and even chief digital officers. Every marketing channel is being transformed by this evolution and expectations are high to deliver the best possible customer […]

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