Displaying posts from Sales and Marketing category
Published in Business Value category on (03/30/2020)
The COVID-19 pandemic is having a significant impact on people, companies and industries across the board. One area we’ve seen especially impacted is in-person events and gatherings – from the largest conferences to smaller-scale business meetings. At Certain, it’s our goal to help businesses cope with this tumultuous time, and support them in making the […]
Published in Event Marketing category on (02/04/2020)
Event marketing and email marketing are two separate entities — they just happen to work incredibly well together. When it comes to marketing your events, email is anything but outdated. In fact, it’s extremely effective. This holds even more truth in the world of B2B marketing, where email is almost always the first choice for […]
Published in Event Marketing category on (01/07/2020)
Marketing has evolved to become the voice of the customer, business strategy and growth. The CMO role itself is expanding to encompass the roles of chief experience officers, chief growth officers, and even chief digital officers. Every marketing channel is being transformed by this evolution and expectations are high to deliver the best possible customer […]
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