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Published in Events category on (03/30/2015)

What to Expect from Certain at Modern Marketing Experience #MME2015

modern marketing experienceModern Marketing Experience 2015 is right around the corner! This event, hosted by Oracle Marketing Cloud, is the premier conference for modern marketers, featuring opportunities to learn from marketing automation, social marketing, content marketing, and big data experts. The Certain platform is being used by Oracle Marketing Cloud to manage this flagship event, which takes place in Las Vegas, March 31 – April 2, 2015.  We are also a Gold App Cloud sponsor.

We’re excited to showcase our integration with Oracle Marketing App Cloud at the conference. Our technology is the first event management app to be both fully validated on the Oracle|Eloqua framework and on the Eloqua canvas via the cloud menu. With the Certain integration, marketers can gain a deeper view of their customers by combining insights from in-person events with the digital body language that already exists in Eloqua.

The Certain-Oracle integration provides:

  • Custom mapping of Certain profile fields to Eloqua contact fields
  • Automatic Eloqua profiler updates based on attendee data
  • Fully automated event-based campaigns in Eloqua using attendee data from events
  • Enhanced Eloqua contact segmentation based on Certain event data
  • Enriched lead nurturing and lead scoring

At the Certain Booth #331

We’ll host live demonstrations of the integration and our experts will be on hand to discuss your event marketing goals and challenges.

Speaking at MME

Brian Bailard, Chief Revenue Officer for Certain, will help marketers understand how to “cross the chasm” and connect physical data from events with Oracle|Eloqua to create a more complete picture of prospects and customers and generate more revenue. Don’t miss this session taking place Wednesday, April 1 at 11:40am.

Hope to see you there!

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