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Published in Engagement category on (07/17/2014)

How to Easily Configure and Deploy Mobile Apps for All Your Events

You know you need to have a mobile component to your events (your attendees will have at least one device in their hands), but what options are available? How much time and money is involved? Will your attendees use and appreciate it? And most of all, how can you cut through the hype and get down to what really matters—what you actually need from a mobile app?

Chances are you’re looking for an event app solution that will:

  • Make it easy to deploy mobile apps for every one of your events
  • Avoid purchasing and managing yet another piece of software
  • Not require technical resources to integrate with your existing event management platform
  • Allow you to engage with attendees before, during, and after the event
  • Enable you to deliver value to all event participants

certain-mobile-mapIntroducing the New Certain Mobile

Today we are pleased to announce the next generation of Certain Mobile. This built-in solution makes it easy to have a mobile app at every event.

Certain Mobile lets you quickly and easily configure HTML5 and native mobile apps directly from the Certain platform without having to build a separate app or transfer data to a different environment.

Simply configuring your branding elements, turning on the relevant content pages for each type of attendee, and your branded and personalized mobile app is ready to go!

With both HTML5 and native app options, you can choose the right approach for each event and maintain a consistent look and feel for your event brand. Our HTML5 web app uses mobile device web browsers to give event attendees the personalized detail and on-the-go functionality they need to be successful at your event. The configurable native mobile app gives you more advanced features like offline functionality, push notifications, and 1-to-1 meetings.

Certain Mobile delivers key benefits to event marketers and organizers:

Drive more attendee engagement and event participation

Attendees can use their mobile and tablet devices to update their personal agendas, connect with other attendees, and provide feedback on sessions and appointments.

Personalize event experiences

Display content that is personalized for each attendee type, including content pages, personal agendas, and 1-to-1 meetings.

Eliminate separate mobile development

Built-in HTML5 and native mobile app configuration means no more building separate mobile apps or transferring event data to different environments.

Ensure consistent branding

Select from multiple modern and responsive templates and configure icons and color themes to ensure the app matches the event or corporate brand.

Increase attendee mobile adoption

No data transfer between separate solutions means you can deliver the app earlier in the event lifecycle, encouraging attendees to engage even before they arrive onsite.

Analyze in real time

Ratings, analytics, and feedback help you understand attendee behavior, preferences, and interactions.

The right mobile app can make your event more successful by increasing attendee engagement and creating more networking opportunities. Even if you don’t have unlimited time or resources for creating mobile apps, we can help.

We invite you to learn more about Certain Mobile by joining our upcoming webinar, “How to Craft an Effective Mobile Event App Strategy”, on July 30, 2014 at 10am PST/1pm EST. Register now.

Ready to make Certain work for your events?


Personalize event experiences and provide meaningful connections that accelerate your business goals.

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