With all the talk of “virtual” these days it might be tempting to think that face-to-face meetings have gone to the wayside. Au contraire! When it comes to achieving business objectives, face-to-face meetings are hard to beat. To prove our point, here’s a quote from a recent MPI whitepaper, Meetings Deliver:
“Organizations are now beginning to recognize the irreplaceable role of face-to-face meetings in solidifying relationships, closing business deals, consulting stakeholders and deciding major policies or strategies.”
We couldn’t agree more. According to research, 40% of prospects are converted to new customers through face-to-face meetings and 28% of current business would be lost without those meetings. As event professionals, we need to do more to facilitate a deep engagement between attendees at our events.
Our latest infographic looks at how B2B event organizers can facilitate the process of arranging 1:1 meetings and drive greater value for all stakeholders.