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180821_Dreamforce (2)

Published in Event Marketing category on (08/23/2018)

Make Every Moment Count at Dreamforce 2018

“Every day of Dreamforce brings opportunities to join the conversation about creating equality and taking action to help do it… Daily giving-back activities give you hands-on opportunities to make an impact and help the people who need it most. Last year, we raised $1 million dollars towards ensuring that everyone has the tools needed to get a great education and join the workforce.”   – Dreamforce, Give Back


It’s that time of year again: In just a few short weeks, people from all over the world will descend on San Francisco for the biggest technology conference of the year – Dreamforce 2018. Now in its fifteenth year, Dreamforce attracts industry pioneers, entrepreneurs, thought leaders and IT professionals from all walks to immerse themselves in the newest industry products, world-class training, and endless opportunities for networking.

At this year’s conference – in the spirit of Dreamforce  the Certain team is embarking on its own campaign to give back. We’re teaming up with Year Up, a national organization whose mission is to provide urban young adults with the skills, experience, and support that will empower them to reach their potential through professional careers and higher education.

“This is a departure from the giveaway campaigns we’ve done in the past,” says Kent Martin, Field Marketing Manager, Certain. “This year, we wanted to join forces with a charity like Year Up, and in collaboration with prospects, customers and employees, invest in a meaningful cause rather than spend on gifts or swag items that may become quickly forgotten.”  

During our “Make Every Moment Count at Dreamforce 2018” campaign, Certain will be combining our own sales and marketing efforts to help raise awareness and donations for Year Up. For every moment that our prospects and customers meet with us and attend one of our hosted Dreamforce events, Certain will be making donations in that person’s name to this non-profit dedicated to providing stable career pathways for young people.

Here are some of the events that Certain will be partnering on during Dreamforce 2018:


  • Demandbase Opening Night Party at Temple

    Tuesday September 25: 9pm-12am
    Temple Nightclub
    540 Howard Street, San Francisco, CA

Join Demandbase, Certain and fellow B2B marketers at the iconic Temple Nightclub. Dance the night away in the fully immersive state of the art LED lighting nightclub with world-class sound system. There’ll be live DJs, drinks, food and plenty of dancing!

Be sure to RSVP early as this event fills up fast. Entrance is only guaranteed to the first 1,000 attendees.





  • 1:1 Meetings & Demos with Certain
    at B2B Champions Club Meeting Lounge at One Kearny

Schedule time with Certain at the B2B Champions Club to learn actionable ways you can improve your in-person events. The B2B Champions Club is just a 5 minute walk from the Moscone Center.

Also included a the B2B Champions Club are a number of thought-provoking panels and sessions focusing on the possibilities that come from a 360 degree customer view.

Event Highlights:

  • 20+ sessions by top B2B Sales and Marketing Leaders
  • Networking alongside industry leading peers during breakfast, lunch, and happy hours
  • Tuesday, September 25th at 3pm – View live stream of Marc Benioff keynote
  • Thursday, September 27th – Join the ABM Leadership Alliance for a day filled with best practices on developing an ABM strategy


  • 9am-9:25pm – The Top 8 Strategies for Event Success with Certain’s CMO, Kristen Alexander

Session Description:
Events represent one of your biggest marketing expenditures, and if executed well can deliver the highest return of all of your marketing programs. But, to pull off a successful event requires more than just the size of your checkbook! Behavioral data that marketers can capture before, during and after events create a truly holistic view of customers and prospects. Armed with this data, marketers can react in real-time and create engaging experiences and generate greater demand. Kristen Alexander, CMO of Certain, will provide insight into the top strategies leading companies are deploying, including weaving events into their ABM initiatives, to deliver breakthrough results.


  • 12pm-12:45pm – ABM Leadership Alliance Panel Discussion: What’s Next for ABM?

Session Description:
Account-Based Marketing is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. That means it’s not just the next big thing: it’s here and it’s transforming marketing from the ground up. Each of the members of this star-studded panel has their own way of getting it right. Join us for a discussion of what works in ABM, what doesn’t, and what’s going to change everything in the coming year.

Moderator: Rob Leavitt, Sr. Vice President, ITSMA

  • Kristen Alexander, CMO, Certain
  • Julia Stead, VP, Marketing, Invoca
  • Lisa Ames, VP, Demand Gen, Demandbase
  • Lori Peracchi, Customer Marketing Director, Optimizely
  • Elle Woulfe, VP, Marketing, PathFactory
  • Marne Reed, Chief Evangelist, VP Strategic Alliances, PFL
  • Justin Keller, VP, Marketing, Sigstr
  • Heidi Bullock, CMO, Engagio
  • Joe Hyland, CMO, ON24


Club Hours:

  • Tuesday, September 25: 12:00 pm – 5:30 pm
  • Wednesday, September 26:  7:30 am – 5:00 pm
  • Thursday, September 27: 7:30 am – 5:00 pm



If you would like to meet with Certain during Dreamforce 2018 or are interested in our Make Every Moment Count campaign, contact us today. We’re looking forward to an exciting week of innovation, inspiration and community in action this September!

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