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Published in Chat with Certain category on (05/08/2019)

Bolder Brand Moves Start With Better Data: What’s Next for Events in 2019

By Kristen Alexander, CMO | Certain Originally published in Customer Think   2018 was a big year for event marketers. We saw brand activations rise to a new level at in-person events – from a special performance by Justin Timberlake at SAP’s Sapphire Now conference, to GE’s Healthymagination initiative that brought doctors on stage to […] (Read More)

Masters of Data 2-01

Published in Digital Marketing category on (04/25/2019)

Masters Of Data: How Rockwell’s Marketing Ops Team is Digitally Transforming Events

As B2B event professionals work to find bold and inspiring new ways to up their attendee experience game in 2019, marketers are fine-tuning their approach to driving these new ideas and tactics on the backend. For marketers, delivering the ultimate attendee experience relies on a comprehensive data strategy. It’s the data, after all, that allows […] (Read More)

event data

Published in Event Marketing category on (04/11/2019)

3 Ways to Spring Clean Your Event Data

It’s official: spring is in the air. It’s that glorious time of year when all the clutter that has built up over the months gets the much-needed attention it deserves. Whether it’s at home or the office – spring is the opportune time to refresh your space, get rid of the old and welcome the […] (Read More)

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