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Published in Engagement category on (04/10/2015)

Personalization and Engagement and Lead Gen, Oh My!

marketing automation event

The Marketing Nation is Here #MKTGnation

This year’s Marketing Nation Summit (#MKTGnation) is about to kick off and we couldn’t be more excited to be part of this powerful marketing event. The event, hosted by Marketo, takes place right here in San Francisco, April 13-15. We are proud to support the event as a silver sponsor.

Here are just a few of the highlights we’re looking forward to:

CA Technologies Session: How to Succeed at Personalizing a Major Event

Certain client, CA Technologies, will speak on Tuesday at 3:00pm about how it leveraged the power of automation to create a personalized communications experience for attendees of its major live event – CA World. With Marketo as ‘the hub’, CA Technologies aligned internal divisions and external vendors to deliver complex scoring programs and detailed activity reporting for 300+ sessions, 100 product demos and more. This session will share best practices and practical advice on integrating Marketo with multiple partners (including Certain!) and how to transform a large scale event into a dynamic, personal experience.

Don’t miss this session!

Revvie Awards

We are extremely proud to note that CA Technologies was awarded a Revvie Award from Marketo this year.

We would also like to congratulate Certain SuccessHub Partner, for winning a Revvie Award in the category of LaunchPoint Innovator.

Certain-Marketo Integration on Display at Booth #400

The Certain team will host live demonstrations of Certain’s integration with Marketo and experts will be on hand to discuss your marketing and lead gen goals. Stop by to find out how integrating Certain and Marketo can help you paint a more complete picture of your prospects and customers, help you design highly engaging events, and drive more revenue.

The Certain-Marketo integration provides:

  • Custom mapping of Certain profile fields to Marketo standard and lead fields
  • Integration of profile, engagement, and interest data captured in Certain back to Marketo
  • Pre-population of data from Marketo into Certain for progressive profiling during registration
  • Enriched lead nurturing and lead scoring based on event data

Summit After Party

We’re excited to be co-hosting a Summit After Party on Monday night. If you’re at the Summit we invite you to join us at the Roe Restaurant along with partners Allocadia, Lookbook, Mintigo, Netprospex, and Pedowitz Group. Get details here.

Hope to see you here!

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